Digital Consumer Business Partner Analyst, B&W

Role Overview

The B&W Digital Consumer Business Partner sits at the heart of B&W’s ongoing social-first transformation, guiding the organization to accelerate and embed digital marketing capabilities that drive consumer engagement and business growth. This role champions the integration of advanced marketing tools, AI, and automation, while partnering closely across functions—including CMI, MMC, senior marketing leadership, and other key stakeholders—to ensure alignment with B&W’s strategic objectives. In addition, this position collaborates with global colleagues to shape and influence the future roadmap for B&W at a global scale, ensuring that local insights and innovations inform the worldwide direction.

Key Accountabilities

• Serve as the primary point of contact for BU Marketing into Digital & Technology, actively resolving risks, issues, and questions related to B&W’s marketing capabilities.
• Advocate for the adoption of innovative, social-first tools and practices to secure and strengthen B&W’s competitive advantage.
• Identify and drive opportunities to leverage AI and automation for increased productivity, operational effectiveness, and growth in B&W’s marketing initiatives—particularly those that support social media listening, content generation, and agile campaign management.
• Embed a test-and-learn mindset within the BU, developing learnings that can be shared and scaled across all B&W markets and business units.
• Partner closely with CMI, MMC, senior marketing leadership, and other cross-functional teams to ensure that marketing transformation is business-led, actionable, and deeply integrated across B&W.
• Support core areas including social listening, creative asset review, workflow management, analytics, content marketing, knowledge management, and data management, with special focus on enabling B&W’s social-first marketing agenda.
• Collaborate with global B&W colleagues to influence and co-create the future roadmap for global digital transformation, ensuring that B&W’s market-specific insights and best practices are represented and adopted globally.

Key Skills Required

• Digital Acumen: In-depth knowledge of marketing technologies for social listening, creative asset generation and review, workflow management, analytics, content marketing, knowledge management, and data management, especially within a social-first context.
• Business Acumen: Strong understanding of marketing, media, and the unique dynamics of B&W’s business priorities.
• Innovative Thinking: Proven experience championing social-first transformation and leading change through marketing, AI, and automation within B&W or similar environments.
• Leadership & Influence: Effective leadership, stakeholder management, and influencing skills, with an ability to build consensus among CMI, MMC, senior marketing leaders, and global colleagues.
• Project & Change Management: Expertise in delivering outcomes through structured project management and change enablement, ensuring smooth adoption of new capabilities across B&W.
• Communication & Collaboration: Exceptional collaboration skills, with a strong track record of partnering across business units and geographies to drive transformation and continuous improvement.

------------------------------------

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please seeKnow Your Rights: Workplace Discrimination is Illegal

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.