CMI Refreshment Manager

CMI Manager

Scope: Global & Europe
Location: Amsterdam, Netherlands
Terms & Conditions: Full-time

ABOUT THE MAGNUM ICE CREAM COMPANY: 

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

You will lead the identification and translation of consumer needs, insights, and behaviours into strategies that shape performance and brand 6Ps. In this role, you’ll turn consumer truth into action end-to-end: shaping demand-led strategy, tracking and course-correcting performance across markets, sharpening communications to build mental availability, and unlocking innovation from core renovation to market-making ideas that stretch beyond traditional ice cream cues. 

This is your opportunity to own the insight-led narrative of a platform that punches above its weight in penetration, permissibility, and price point reach. You’ll champion consumer and market understanding as the foundation for strategic decisions, influencing brand choices and future growth – helping define the future of a bold, standalone ice cream company with a founder mindset! 

KEY RESPONSIBILITIES:

Strategic Consumer & Market Insights:
Mine insights across consumer, category, and channels to inform business strategy. 

Brand Performance & Growth:
Steer brand performance by embedding insights into drive TMICC agenda on mental & physical availability, innovation, and brand activations. 

Partner with cross-functional teams to optimise innovation design, communication, and in market execution for business results 

Innovation & Opportunity Unlocking:
Identify and unlock new growth opportunities through emerging trends, demand moments and occasions and consumer consumer research. 

Learning & Best Practice:
Own the learning plan and ensure insights are implemented in line with best practices.

Guarantee all research outputs are actionable and strategically aligned across innovation and communication development. 

WHAT YOU NEED TO SUCCEED: 

SKILLS & EXPERIENCE: 

• Rounded CMI experience, designing and landing with impact qual and quant studies across product, price, portfolio management, media, & shopper insights. 

• Experience in managing innovation & communication programs across countries. 

• Demonstrated experience of delivering and driving transformational action within the business through key landing points and influencing several senior stakeholders. 

• Solid proven experience of working with and manipulating multiple data sets to build rigorous analysis and recommendations.  

• Working both on client and agency side of consumer research. 

• Relevant academic qualifications in business, marketing. 

• Previous working experience in the FMCG industry and familiar with research providers in the industry. 

THIS ROLE IS RIGHT FOR YOU IF YOU ARE SOMEONE THAT…:

• Is business savvy and has an entrepreneurial mindset. Thinks business and growth first with a fascination on how we can improve. You are resourceful and can creatively solve business problems. 

• Is assertive with a clear point of view. You comes with a point of view and asks the right questions. You don’t stop at the surface. You challenge the status quo and underlying assumptions to always bring the voice of the consumer to the table.  

• Is analytical. You are at ease with numbers and are comfortable to challenge business partners based on them. 

• Has an Ability to manage multiple projects and stakeholders in a fast-paced environment and prioritise workload as requests will likely be more than resources allow. 

• Has deep curiosity & Passion for Consumers: You have an ‘always on’ learning mindset, being up to date on consumer and best in class industry trends.  

• Persuasively Communicates . You can build a persuasive argument and story articulately in written and oral English. 

ADDITIONAL INFORMATION

The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

We take pleasure seriously. Join the Ice Cream Team now!

#TMICC