Customer Relationship Management & Marketing automation Specialist

Join us as Customer Relationship Management & Marketing Automation Specialist

About Unilever Food Solutions (UFS)

Unilever Food Solutions is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to do what they love.

We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer Experience (CX) and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles. If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

JOB PURPOSE

As the Customer Relationship Management & Marketing Automation Specialist Belgium, you will be part of the Benelux Digital Marketing Team and report into the Digital Marketing Manager Benelux. In a nutshell, you are responsible for creating and implementing converting CRM flows and campaigns in Marketo for the Flemish and Walloon markets. By reaching our chefs via neat email marketing or other innovative CRM channels like WhatsApp for Business, you will help them engage with our brands and drive them towards sales, which will – in the end – result in a valuable long-term buying relationship.

You have a passion for growth and efficiency using data & insights. You can think in a creative and commercial way while at the same time understanding analytics & dashboarding. By doing this, you can connect business goals with technology/data development. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

KEY RESPONSIBILITIES

• Customer Relationship Management
  • You get energized from smart customer journeys and are driven to lead customers through the ‘touch-tell-sell’ conversion funnel via innovative CRM marketing
  • You are the strategic and operational lead of our campaign related Lead Management or Sample Flows : getting our customers from Marketing Qualified Leads (MQL’s) to Sales Qualified Leads (SQL’s) 
  • You synthesize analytical customer journey strategies into creative and commercial email marketing flows and messages in Marketo:
    • Automatic trigger based mails/push messages
    • Monthly newletters per operator segment
    • One-off commercial mails/ push messages
• Customer Base Development
  • You are responsible for our database enrichment and the guardkeeper of our customer base in- and outflow
  • You co-create a future proof email strategy on customer maturity and loyalty drivers, linked to our Cook&Save loyalty programme
• Exploration and Implementation of new CRM channels
  • Together with the Growth Marketing Manager Benelux, you will proactively seek out and evaluate emerging CRM channels, such as WhatsApp for Business, to enhance customer engagement and communication. You will be responsible for implementing these new tools, ensuring that the right strategies are in place to seamlessly integrate them into our existing CRM ecosystem, driving both innovation and results.
• Driven by your Test & Learn mindset, you constantly keep track of performance on KPI’s such as Open Rate (OR), Click-Through Rate (CTR), Bounce Rate,,... Based on data insights and reporting, you co-develop the strategic customer journey within CRM marketing.

REQUIRED QUALIFICATIONS

• Experience in digital marketing and email marketing
• Commercial and strategic mindset, result oriented and passionate for growth - essential for driving CRM campaigns, developing the customer base, and supporting business goals.
• Knowledge of Marketo and HTML/CSS skills - necessary for managing and building email campaigns.
• Fluent in English and good knowledge of Dutch and/or French - enables communication across the Benelux region.
• Solid test & learn mindset - important for analysing data, monitoring KPIs, and continually improving marketing tactics.
• Business savvy and able to connect data/IT & business - helps translate market and customer needs into effective CRM solutions.

PREFERRED QUALIFICATIONS

• Strong desire to push the status quo and test new approaches - needed to innovate with new CRM channels and strategies.
• ‘Lifelong learning’ drives your energy - keeps you adaptable in a fast-changing digital landscape.
• Not afraid to take ownership - ensures projects are completed and solutions are implemented successfully.
• Able to provide clear objectives and deliverable - key for measuring and reporting CRM performance.
• A good appetite - embraces company culture and connects with food-focused brand values.

Always include your CV in English. If the job needs another language, you can also additionally add your CV in that language.

ADDITIONAL INFORMATION

Work location:

• Hybrid – Brussels, Belgium

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.