Brand Manager Oral Care

Main Purpose of the Job

The job holder is responsible for leading the category growth and brand strength, while executing and constantly evaluating the insight-led marketing plan, to deliver the short and long-term market share and financial goals of the Oral Care category. 

Main Accountabilities

• Is the key leader of the Category and the main interface and across functions (i.e. supply chain, sales, etc) to ensure effective execution of the brand plan.
• Leads the Integrated Business Planning process (IBP): conducting brand audits by analyzing internal and external data and insights, defining and agreeing on “jobs to be done”, and crafting the final annual brand marketing plan.
• Executes the annual Brand Marketing Plan, as defined in the IBP:
• Develops and executes launch & re-launch plans.
• Coordinates the local implementation of regional & global initiatives (packaging artworks, media, etc).

• Develops a thorough understanding of 

• the market and competition
• consumer needs and trends
• brand health and image, by analyzing available ad-hoc consumer studies (qualitative or quantitative) and/or tracking studies.
• Monitors and reviews the performance of new product introductions, ensuring continuous focus and support after launch.
• Keeps ongoing communication with the brand community within 1U to understand regional priorities that affect local needs & within Greece to secure information flow/ alignment.
• Identifies new business opportunities based on analysis of the marketplace, competition, and category performance. Evaluates these opportunities through the development of a Business Case with financial projections, in line with the brand strategy.
• Plans and supervises media and promotion plans, based on a continuous understanding of the market and competitive dynamics. 
• Implements the annual brand plan securing the right product, price, place & promotion mix, in order to grow market share and deliver the targeted P&L objectives. 
• Controls brand expenditure vs. budget, making adjustments in response to market conditions and overall performance/priorities.

Key Interfaces:

• Customer Strategy and Planning Team
• Key Account Managers
• Support Areas (for e.g., CD Administration, HR, Legal, Accounts Receivables, Customer Operations)
• Agencies

Required Skills

• Strong communication skills.
• Collaboration skills.
• International & growth mindset.
• Business ownership and result-driven mindset.
• Strong analytical skills.
• Strategic skills.
• Financial understanding.
• Consumer & Shopper orientation.
• Attention to important details.
• Strong execution and prioritization skills.

Preferred Qualifications 

• Bachelor's degree in Economics, Finance, Marketing, or Mathematics.
• Master's degree in Marketing, Economics, or an MBA is a plus.
• 4+ years of experience in BB/BD (marketing) and/or sales.
• Expertise in media campaigns (traditional and digital), social media, and consumer activation (in-store and out-of-store).
• Fluency in English and Greek.

Our Company Offer:

• Continuous learning and development opportunities.
• Progressive career path with increasing responsibilities.
• Exposure to international career opportunities.
• Competitive remuneration.
• Hybrid work model.

CVs will be treated in strict confidentiality.

Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.