Assistant Brand Manager - Cornetto Asia

Job Title: Assistant Brand Manager – Cornetto Asia

Location: Bangkok, Thailand

Scope: Full-time, Permanent

The Magnum Ice Cream Company is redefining indulgence in the FMCG landscape—bringing iconic ice cream experiences to consumers across Thailand. Our General Trade (GT) business is the heartbeat of our retail presence, reaching millions through traditional trade outlets and emerging micro-distribution channels.

We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.

We take pride in our culture — one that values innovation, speed, and ownership. It’s a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.

JOB PURPOSE

This role will co-lead the business for Cornetto brand in Asia with an aggressive agenda for growth. It will be responsible to  co-lead developing the brand growth strategy through portfolio renovation, innovation and communication assets development.

We need a passionate brand innovator with a hunger for growth mindset and has humility to lead cross-function to achieve communal goals. Success in this role defined by crafting and launching breakthrough innovation with unmissable mix while aligning closely with local markets.

KEY RESPONSIBILITIES:

• In-depth understanding of the Asia market or a certain region market dynamics, competition, consumer behaviour, and exciting trends.
• Lead regional innovation projects with cross-functional team R&D, Packaging, Supply chain, Engineering, CMI. To achieve communal project goal OTIF.
• Develop a full innovation marketing mixes, proposition product, pack, price and communication mix and trade story. Lead the mix validation and test in relevant markets
• Create brand communication strategy including campaign idea, master assets, social first strategy.
• Passionate storytelling through creating compelling business proposals & idea pitching for stakeholders.
• Works closely with local market teams in the development of innovation mix and campaign launches.
• Founder mindset through full owning and manage project investment, budget planning and monitoring.

What we’re looking for:

• 4-7 years’ experience in Brand Marketing & Innovation.
• Growth mindset driven by healthy curiosity and humility to learn.
• Trends frontliner, passionate consumer listener and eager to be an innovator/pioneer.
• Team player and collaborator, Team success oriented.
• Assertive, Agile, and resilience, be able to work under volatile & uncertainty
• Comfortable to work with technical cross function i.e R&D and Engineering team.
• Experience in multiple project management & networks.
• Strong brand mix development including campaign assets development.
• Having exposure on regional global role and Food / RTD/ snacking/ Ice Cream background is an advantage.
• Proficient in English
• Proficient in Thai is a plus but not mandatory
• Willing to be reallocated to Bangkok-Thailand.

Why Join The Magnum Ice Cream Company?

• Lead a bold, purpose-driven business redefining indulgence in everyday retail
• Work with iconic brands and passionate professionals
• Accelerate your growth in an empowered, end-to-end leadership role
• Thrive in a culture built on speed, simplicity, and ownership
• Shape the future of ice cream in Thailand

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.