Job Title: B&W Thailand NRM, CatMan & SCM Manager, Face Care
Location: Thailand
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.
Main Responsibilities
Pack and Price Analysis: Lead the development of differentiated strategies by channel and customer using EPOS and shopper panel data. Identify and drive pack and price initiatives, ensuring end-to-end solution development.
Price Promotion Strategy: Adapt and apply standard methodologies for price promotions in line with category and brand JBD (Jobs to be Done) tailored to local requirements. Integrate 4C interpretation (Customer, Cost, Convenience, Communication) to align category and brand strategies with pricing and promotion strategies, providing actionable recommendations.
Promotion Deployment: Develop and execute promotion plans within the trade investment budget to maximize sales and profits. Analyze promotions to provide sound business recommendations that create win-win scenarios for both the company and customers, focusing on short to medium-term gains.
Price Index Monitoring: Track and monitor price index metrics (API, CPI, SPI) against promotional guidelines and actions.
Insight Communication: Share insights and recommendations with CCBT (Cross-CountryBusiness Team) and CD (Customer Development) to enhance trade-spending efficiency across functional projects within specific categories.
Mix Optimization: Optimize channel, segment, brand, and pack size mixes to improve competitive positioning and margins. Collaborate on mix management both internally and externally.
Cross-Functional Collaboration: Work effectively with multiple teams and functions, including Customer Development, Marketing Demand Creation, Supply Chain, and Finance.
Data-Driven Decision Making: Utilize insights and data from various sources (e.g., Nielsen 1Q, EPOS) to create action plans that drive business growth and category success. Manage UAT and data maintenance across multiple systems. Lead the 'Promo Group.'
Market Share Projection: Project market share based on activities and plans for each channel and account.
Candidate Criteria
Experience & Qualification
Bachelor's or Master's degree in a related field.
Minimum of 5 years in trade marketing, category analysis, and FMCG environments.
Experience in the beauty industry, companies, or channels is a plus.
Candidates with a background in market research are also encouraged to apply.
Strong ability to analyze large datasets.
Excellent command of both English and Thai.
Proficient in presentation and negotiation skills.
Skill
Category Growth Management
Channels; Digital Commerce, Design 4 Channel, Supers & Hypers, Proximity, Out of Home, Value Channel, Convenience, Health & Beauty
Digital Commerce; Omnichannel, Quick Commerce
Commercial Strategy; TPM, TTI, NRM, Business Acumen
Data Literacy
Execution Excellence; Shopper Marketing, Design 4 Channel
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical SOL (Standards of Leadership) Behaviors
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.
Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.
A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.
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