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Home Care TH CMI & CD Analyst

ID da oferta:
R-00004
Category:
Marketing
Location:
Banguecoque, Bangkok
Data de publicação:
12/03/2024
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Job Title: Home Care TH CMI & CD Analyst
Location: Thailand

Main Responsibilities

  • Lead trendspotting program, innovation meta-learnings, cross-pollination and working with early adopters’ communities to co-create new opportunities.

  • Lead real-time management of innovations projects, from ideation/co-creation, mix developmental learnings (qual/quant) and testing

  • Identify & integrate consumer insights into various innovation projects.  This will include funnel innovations & renovations on Core and NPD.

  • In-charge of tracking innovation performance by setting up NPI tracking (incrementality KPI, 100 days innovation, etc)

  • In-charge of piloting new methods & approaches, technology and new suite of research toolkits across categories

  • Responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance.

  • Responsible for measurement and generation of insights from continuous research (retail data, consumer panel, brand tracking) and people voice programs to assigned Country Category Business Team (CCBT)

  • Make sense of vast amounts of data, marry traditional data with digital sources in a way that enables Unilever to serve consumers better.

  • Support the CMI Lead in delivering category, brand and innovation performance insights at a local division level

  • Partner with the CBD and CSP teams to drive market understanding and shopper insights into action.

  • The candidate should be comfortable with data and market metrics to effectively partner with the team.

Candidate Criteria

Skills & Experience

  • 3+ years’ experience in Consumer Insights and Market Research

  • Personal passion for Innovations & Trends

  • Innovation research experience

  • Strong project management skills

  • Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making

  • Strong communication skills both written and verbal

  • Proficiency in utilizing track metrics to derive actionable insights

  • A team player: accountable, open minded who likes to work in rapid and agile way

Competencies

  • You should be proactive in identifying new trends and innovation ideas on various categories and acting with speed & agility in landing them with the business partners. 

  • You should be connected externally with the latest competitive moves, innovation ideas and trends.  

  • You need to demonstrate strong collaboration, communication & presentation skills as you will be required to give internal presentations to senior brand and category leadership teams. 

  • You should have a founder mentality & Bias for Action in speed and simplification to embrace new disruptive innovation ideas that transform the business and unlock growth opportunities.

  • You are proactive and independent, capable of owning projects and managing agency partnerships to ensure successful delivery in collaboration with the business.

  • You should be a self-starter, demonstrating the ability to take initiative and drive projects forward with minimal supervision

Leadership

  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.

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