Main Responsibilities
Customer Strategy and Business Plan
- Develops the customer strategic business plan for his/her respective category and customers.
- Work out a joint customer business plan for his/her respective category and customers.
- Works in close collaboration with the Category and Channel Team for the category and channel input, and with customer marketing teams for the specific channel plan.
- Develops optimal integrated promo plan (incl. selling the plan to the customer) and manage promo investments.
- Manages customer promo investment with the customer.
- Seeking opportunity to increase product presence at store (Win at point of sales); Net new items/Share of basket.
- Deliver OTIF for innovation and theme.
- Plan vol. forecast and CPP budget as monthly basis.
- Provide clear objectives and deliverables for the Customer supervisor / pre-order team.
- Deliver the agreed plan, follow-up achievement of counterparts set in the agreement.
- Consistent monthly and quarterly business reviews of Joint Business Plannings/Trade Term with customers.
- Data churning and analysis to provide accurate business requirements for business review presentations to customers.
Negotiation
- Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the Unilever strategy on his/her category.
- Manages overall levels of Customer Investments for his category.
- Monitors Customer Performance by tracking customer contribution and market share.
Plays active ambassador role
- Acts as active ambassador of Unilever at the customer and of the customer at Unilever.
- Participates actively to the account managers’ meetings, looking at the best solution for the business.
Candidate Criteria
Experience & Qualification
- Bachelor’s or master’s degree in business administration, marketing or related field.
- Overall, Sales & Marketing experience with customer facing role at least 5+ years.
- Experienced in FMCG industry is preferred.
- Strong track record of success with prior experience in Key Account Management/Modern Trade/Channel Development.
- Skilled in developing and implementing customer/channel investment strategy.
- Experienced in managing a team of direct/indirect reports and customer management is critical.
- Experience in Marketing, Trade Marketing is desirable.
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