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Thailand Foods CMI and Innovation Lead

ID da oferta:
R-63174
Category:
Marketing
Location:
Banguecoque, Bangkok
Data de publicação:
03/26/2025
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Position: Thailand Foods CMI and Innovation Lead

Location: Bangkok, Thailand

Core Responsibilities:

  • Business Partnering – The role business partners the Marketing Director for Foods and their teams, as well as the GREATER ASIA Regional team. This is a core role partnering the Country Category Business Team (CCBT) and GREATER ASIA Regional Innovation Hub for Foods.

  • Guide and support portfolio strategy for the Foods business in Thailand.

  • Guide and support Core Renovation and Innovation for the Foods business across GREATER ASIA.

  • Guide business on where and how to win with

    • Strong focus on Category & Market Understanding

    • Strong focus on Channel & Shopping Insights to bring together a holistic view

  • Lead the Full cycle of Insight roadmap for Content & Mix Creation

    • Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content).

    • Innovation development for both local innovations and regional innovations

  • Lead in-market tracking/optimizations for market specific campaigns (in partnership with the PDC/media agencies) and uncover learnings and insights and embed into future campaign planning:

    • Partner with Analytics to understand ROI drivers of the market/category

    • Partner with the media agency/media team to understand campaign/brand performance/drivers

    • Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and impact of Media inputs

  • Guide on country communication strategy – media mix and asset quality & channel allocation process.

  • Be the voice of consumer and guide fact-based decision making at the CCBT

Should be able to: (capabilities)

  • Represent and lead CMI agenda at CCBT’s/ relevant forums: Know the facts and present these meaningfully with recommendations

  • Represent the consumer needs and market trends to guide and shape upcoming strategy and innovations: Know these and integrate with teams (global/ local) to land these

  • Connect with expertise leads, upskill self and embed new tools for the team - including Innovation methods, digital compliance, Metrics that Matter for Digital performance of brands. Likewise, for engagement tools.

  • Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and CMI network.

  • Extract, analyze and interpret and synthesize (multiple sources) into a clear and compelling story that drives action – for ad hoc projects or regular business processes.

  • Lead and support initiatives outside of project work to unlock growth opportunities to create excellent content.

  • Lead/support regional Foods workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category opportunities and issues analysis, trend spotting

To Succeed in This Role:

  • Constant Learning to keep pace with the environment and lead it. Being Updated on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.

  • Be comfortable working as part of a virtual and highly global engagement team and driving external orientation.

  • Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.

  • Have good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.

  • Ability to manage multiple projects in a fast-paced environment and priorities workload as requests will likely be more than resources allow.

  • A team player: accountable, open minded who likes to work in rapid and agile way

  • Good Academic Credentials, Digital Skills and Numeracy.

A CMI Lead will require:

  • At least 8+ year Market Research experience (CMI experience is advantageous)

  • Demonstrable track record of outstanding partnership with business partners and stakeholders, communication, OTIF delivery, strong point of view, identification of growth opportunities

  • Strong communication and presenting skills to present internally & externally

  • Good understanding of market research

  • Interest in human behavior / psychology and neuroscience

  • Able to lead big projects

  • Good analytical skills

  • Leadership skills and potential to grow as a leader

  • Experience in media and/or communication insight research is a prerequisite

  • Good understanding of online and offline media landscape

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.

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