Customer Marketing Manager, Ice Cream category

Looking for your dream job? Join our Ice Cream team in a role of Customer Marketing Manager!

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Algida, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE

If you are hungry for impact and thrive in an environment where you can combine work on strong fundamentals, while enjoying the thrill of experimentation and setting benchmarks which will make our Ice Cream category strong in Europe, then this role is tailored for you. As a Customer Marketing Manager (or Customer Strategy & Planning Manager as we call it) for in-home Ice Cream, you'll be in a team that is the heart of business where you can gain insight on category related business decisions. In this role, your main objective is securing deployment of the Commercial Strategy in-store.

Your scope will include planning, coordination, execution and evaluation of trade marketing activities and projects (incl. innovation, portfolio, activation, promotion, in-store communication, budgeting, category management) with full accountability for the category activation plan. In this position you would play a key role in delivering key category execution KPIs, such as distribution, promo and pricing related ones.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Create and manage the rolling activity plan, including promotions and continuously monitor performance for the given category/channel with full budget ownership.

• Manage perfect execution of the activity plan by maintaining continuous contact with the key account team, focusing on promotion management and evaluations.

• Manage the promo plan according to guidelines, monitoring flyer numbers, shares, and promotional prices.

• Propose changes to promo guidelines or activity plans based on analysis of activities (market performance, ROI, etc.), and create gap-closing activities.

• Manage mid-term rolling forecasts and lead business decisions on supply.

• Create and track trade plans for launches and re-launches through the key account team, including managing run-out and trade selling stories.

• Responsible for in-store shopper activation and communication, driving shopper insights into action.

• Create annual Customer Marketing plans, including trade event plans, channel/shopper JTBD (Jobs To Be Done), budget needs, promo guides, and shopper activation plans.

• Develop Category Growth Strategies towards trade partners based on annual activity plans.

Category Management responsibilities:

• Support the Sales team with assortment recommendations for new product launches.

• Track shelf layouts/listings for the Ice Cream category across all store formats and sizes in the channel/customer.

• Manage/propose category activity programs and events with customers, alongside the Shopper Marketing Manager, including opportunities for value-adding, experimenting, and couponing.

• Set targets and track the Perfect Store program, managing it with the sales force and Sales teams.

• Prepare analyses from available data sources (e.g., Nielsen scan track, scanning databases) for major and ad-hoc promotions, drawing conclusions and proposing changes as needed.

• Propose actions to improve promo efficiency based on NRM (Net Revenue Management) evaluations.

• Support Sales and Channel Customer Marketing teams in understanding category trends, performance, competitors, shopper behavior, etc.

• Define annual Sales Force/execution priorities via the Sales Force team, managing monthly tracking and daily operational issues.

• Manage and lead one Customer Marketing intern, focusing on capability development and operational tasks.

WHAT SKILLS AND EXPERIENCES YOU NEED TO SUCCEED

• Minimum of 2 years of Customer Marketing knowledge, or 2-3 years of experience in Marketing, Key Account Management, or CMI within an FMCG environment

• Fluent in both English and Hungarian

• Proficiency in Nielsen analytics or a strong ability to learn IT solutions

• Valid driving license

• Exceptional analytical and numerical skills

• Proven project management capabilities

• Strong priority and time management skills

• Creative problem-solving abilities

• Advanced understanding of customers, channels, and trade marketing practices

• A growth mindset, proactive approach, and a bias for action in a dynamic environment

BEHAVIORAL EXCELLENCE:

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

WHAT WE OFFER

• Performance based quarterly bonus

• Cafeteria (with elements like: support for self-development, SZÉP card, ShareNow carsharing, home office cost reimbursement, etc.)

• Home office opportunity as we work in hybrid: we spend 2 days in office and rest of the week in home office

• Healthcare programs – we support your healthy lifestyle with health insurance, internal and external sport opportunities, office massage and we also provide mental health support

• Opportunity to buy Unilever products at discounted price in the employee shop

• We provide you company laptop, mobile phone and other equipment is also available upon request

About the full list of benefits our recruiter colleague will give you comprehensive information during the screening process.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

After submission, we review all applications and relevant candidates will be contacted by our recruiter to discuss details further.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage, civil partnership and maternity. 

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.