ATCM Personal Care

Unilever is currently hiring for Assistant Trade Category Manager - PC

Work-level: WL1

Function: CSP

Reports to: CSP Lead – PC

Location: Karachi Head Office, Pakistan

Terms & Conditions: Full-Time

JOB PURPOSE

The ATCM integrates shopper insights, brand JTBDs, and trade strategies to shape and align category ambitions across all Unilever channels. The role partners closely with Marketing, Channel & Shopper Marketing, and Customer Business Development to drive the seamless execution of category plans, deliver channel‑wise P&L targets, strengthen competitive market share, and lead in‑store visibility across categories. Additionally, the ATCM oversees category SOP and end‑to‑end operations for future formats (Handwashes/Bodywashes etc.), managing promotions, optimizing distribution, and achieving quarterly targets through strong collaboration with field teams

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

For category:

• Create a winning Trade and Shopper Marketing strategy, integrating the plan across the Path to Purchase touch points.
• Understand and define the shopper triggers and barriers to purchase to sharpen the key jobs to be done to deliver growth. Translate insights into business building opportunities within specific customers/channels
• Develop and use channel specific category and shopper insights towards business building opportunities within specific customers/channels
• Build channel specific category strategy and plans (CFCS) to deliver category/brand objectives in conjunction with the category’s IOP/ Strategy
• Integrate Channel’s and customers’ Shopper input into Innovation program
• Leading all micro data analytics of Nielson Retail Audit for Distributive Trade and Actual EPOS (Electronic point of sale) data for Modern Trade customers for achieving specific ‘Channel Profit & Loss’ deliverables whilst ensuring competitive gains in terms of market share
• Responsible for leading and landing all category projects instore from ideation, pitching to the customer (as customer marketing) and then execution with vendors
• Coordination with field team for execution of all product launches / re-launches. Deployment of activations / launch plans / micro marketing plans with rigorous post launch evaluation / monitoring to take corrective actions for future purposes
• Custodian of the channel responsible for solving all problems relating to operational and field issues.
• Manage trade BMI and discretionary trade investments. Develop and execute transformative engagement at the point of purchase through best in class POS suite
• Ensure Brand standards for channels are adhered to, manage collaborative creative agency relationships through inspirational briefs, deliver the complete look of success brief and material to the channels and customers. E.g. consistent use of brand key visuals, instore visuals, shopper engagement themes aligned with brand activation 
• Lead execution of plans & activities including Design for Channel
• Lead NRM on the category
• Analyze the ROI of the shopper marketing activities executed with the customer. Review and analyse results (and the 6 P performance) with pre-set targets to identify which and where to spend our SM budget

For Future Formats:

• Managing, reporting and phasing of Activity Network/ TTS
• National & Regional DP Custodian
• Locking targets with field team Quarterly
• Monitoring of Achievement vs. Targets by Account & Geo
• Pre & Post OPSOs
• Deep dive analysis region/town/distributor level for opportunity & crisis management
• Lead the ARM forum and exceptional stakeholder management with SC, Brands, Field sales and CD Excellence.

ESSENTIAL FUNCTIONS

• Maintain cross functional alignment within Business Group, account managers and distributive trade teams
• Develop multiyear shopper/trade category plans for all channels in line with the IBP & IOP
• Communicate and share channels, customers and shopper feedback in brand meetings and incorporate feedback in shopper marketing and brand plans
• Keep track and report competition activities and develop/integrate plans counter competition in line with category ambitions

WHAT YOU WILL NEED TO SUCCEED

Experiences, Qualification & Skills:
• 3 to 5 years Customer Development/Brands experience
• Customer Management and cross functional knowledge

Skills
• Demonstrated skills and capabilities in analytical thinking & complex problem solving
• Strong communication and negotiation skills

• Demonstrated skills and capabilities in analytical thinking & complex problem solving
• Strong communication and negotiation skills

Have strong financial acumen and analytical skills.
• Strategic Thinking & Planning: Ability to develop and implement strategic
• Cross-Functional Collaboration: Excellent ability to collaborate effectively with teams across different departments and regions.
• Functional expertise in Customer Development, Brands/Marketing
• Customer Management and selling essentials
• Understanding of strategic category/consumer insights
• Understanding and applying shopper insight
• Channel strategy and development.
• NRM

Leadership
· Care Deeply: We care about how consumers experience our brands, the growth and development of our people, and their impact on the planet. We emphasise the importance of performance and care, moving from ambiguity about success to fairness and transparency.
· Focus On What Counts: We priorities what truly matters, setting clear and stretching goals. We aim to shift from having everything as a priority to focusing on fewer, bigger things that are delivered to conclusion and are being rewarded.
· Stay Three Steps Ahead: We encourage bold and creative thinking to make breakthroughs in performance. We focus on anticipating and staying ahead of consumer needs and external trends, shifting from reacting to leading, shaping, and disrupting the market.
· Deliver with Excellence: The emphasis is on delivering everything with excellence and pace, taking personal ownership, and holding each other accountable. We aim to shift from pride in thinking to pride in execution, developing breakthrough solutions and ensuring the best in reality.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.