Work Location: Ho Chi Minh
Modern Trade is a strategic department in Customer Development functions. We ensure that Customer plans fit with channel/customer and shoppers’ needs in order to maximize benefit for Unilever and our Customers.
The Customer Manager develop and execute with customer(s) a customer strategy and customer business plan. The Customer Assistant Manager is responsible for the achievement of turn over and the P&L of his/her customer for the categories as well as for the implementation and the optimization of the category strategies within the customer. Securing the strategic alignment between MT channel and DT and the alignment with the strategy between Unilever with this customer(s)
Main Accountabilities
Customer Strategy and Business Plan
Manage the customer P&L for the customer and by categories, counterparts and budget planning
Develop relationship with customers
Develops the customer strategic business plan for his/her respective customer. Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business Planning according to the Global standards together with the customer.
Work out a Target Group Management strategic plan for the Key Accounts for existing businesses
Develop and execute a market development plan for Target Groups other than big traders in close collaboration with Customer Marketing
Develop, implement and execute a Cell Approach plan in close collaboration with the customer, Category managers and BUD’s
Work closely together with Category Managers/Trade Category Directors in order to have strategic alignment with Unilever DT business focussing on Wholesalers
Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in C&C linked to OPSO program
Works in close collaboration with de Category Managers for the category input, and with customer marketing for the customer/channel plan
Develop in-store communication activation for channel/customer initiatives
Generate insights for the assigned customer/channels (store layout, traffic)
In charge of in-store extra visibility/highlight display, not execution
Develop and guides implementation of customer events
Provide clear objectives and deliverables for the field team, under responsibility of Field Operation Team
Implement Customer audit
Negotiation
Closes the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customer
Manages overall levels of Customer Investments for his customers
Monitors Customer Performance by tracking customer contribution and market share for major categories
Plays active ambassador role
Acts as active ambassador of Unilever at the customer and of the customer at Unilever
Participates actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer
Team
Manages Head Office of assigned accounts team with a focus on Target Groups, executional mindset and winning spirit
Manage and responsible for perfect alignment between Planning and Operations
Requirements:
Minimum 2 to 3 years relevant Account Management/Field Sales experience
Two years of Brand Building is an advantage
Two years of Customer Marketing or Trade Category Management is preferable
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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