Customer Strategy & Planning (Trade Marketing) Manager - Hair & Skin Care dCommerce

Main Responsibilities

1) Lead the channel understanding with clear growth drivers to develop long term category growth plan 

• Lead the channel deep dive & insight exploration through utilizing data sources like search queries, ratings, reviews,eNRM and traditional insights to construct into insight of total dcomchannel and by each pureplay and tiktoshopshop with clear building blocks

• Construct Strategic choices around assortment, pricing & pack architecture, promotion and availability at the heart of successful category management in dCom.

• Shape up growth agenda toward business ambition through each pillar of retailer media including flash sales, on site package, on-site search and affiliate

2) Be accountable for the development and implementation of  yearlytrade category plan for Hair Care & Skin Care – Pureplay & TiktokShop/dCommerce Channelunder Unilever process of Integrated Brand Planning (IBP), Internal Operating Plan (IOP) and Sales and Operation Process (S&OP)

• Translate customer & shopper insights into business building opportunities within specific customers/channels at yearly, quarterly and monthly level.

• Build customers/channels specific trade plans to align with total trade category plan and deliver category & brand objectives.

• Create channel plan for innovation/relaunch/big bets to deliver growth ambition

• Identify trade spend opportunities & risks and allocate budgets accordingly.

• Work with KA team, End-to-end Media Performance Lead and Dcom specialist to deploy category trade plan with clear target, budget, building blocks from planning, execution to optimization

3) Work out monthly rolling forecast for assigned channel through S&OP cycles

• Prepare promotion sell-out volume with attention to market intelligence information & current business performance.

• Prepare input for Brand and build incremental sales volume.

• Work with KA team, End-to-end Media Performance Lead and Dcom specialist for performance tracking and evalution for prompt intervention.

Candidate Criteria

Key Competencies & Skills & Experience

• Data Literacy & Application

• Channel & Commercial Competence

• Operation excellence in Project management

• Category Management

• Interpersonal Skill

• Stakeholder Management

• Financial Understanding Experiences & Qualifications

• 4-5+ years of relevant working experience in customer-facing, analytical or trade marketing jobs

• Deep understanding of working with external partners and collaborating to provide solution

• Proactive complex problem solving, evaluate alternative options & provide data-driven approach

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves.Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers.Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

Please be aware if you are applying for this role, we require you to have working rights in Ho Chi Minh City, Vietnam where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.

.xxx@unilever.com>.