Digital Commerce Customer Strategy & Planning Senior Manager

Function: Customer Development

Reports to: BU CS&P Lead

Assignment Type: Local Contract

Location: Homebase, Ho Chi Minh City

The role

Digital Commerce CSP Senior Manager is responsible for leading & delivering commercial plan through developing and deploying Category Growth Strategies on Digital Commerce from BU Category to Country.

Main Accountabilities

Be accountable for dCom Category P&L delivery through expanded KPI and deeper category expertise:

• Ensures highest standards of dCom Trade Category Plans via portfolio and channel strategic planning and deployment to deliver category & brand objectives,
• Ensure full integration of Channel Trade Category Plans with Brand Marketing Plans and Customer Business Planning,
• Lead and co-ordinate development of customer & shopper insights through dedicated research and insight activation,
• Co-build Channel and Customer Thought Leadership,
• Define channel/customer targets and TTI budget,
• Develop channel audit & performance tracking,
• Lead Design for Channel (D4C) solutions for the total category,
• Lead Fuel for Growth opportunities for category with NRM,
• Manage ROI on Customer Marketing activities,
• Ensure dedicated Channel Marketing budgets by customers are agreed and signed off,

Work hand-in-hand with in-country CBD and BU CS&P to create Cat Growth plans, set targets and support execution

• Approve logistic for channel promotions,
• Sell out forecast for activity plan,
• Monitor in store communication & activation (brand/category initiatives),
• In-store extra visibility/highlight display,
• Build & join sell-in meetings to customers for overall category/brand initiatives,
• Identify and develop business building opportunities with specific customers/channels through the teams and aligns initiatives cross customers,
• Build the customer differentiation strategy in close co-operation with the Customer Managers,

Own team development of Digital Commerce capabilities and expertise topics (e.g.,NRM, CatMan, Shopper Marketing)

Coach and develop team members.

Requirements

• 8-10+ years of relevant working experience in customer-facing, analytical or brand-building jobs
• Cross-lane diverse experience in Digital Commerce such as Customer Management/Trade Marketing Management/Brand Management

• Customer facing experience combined with brand building experience is ideal
• Proven people management capabilities

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.