Role Overview
The DT Transformation Role will lead the development and execution of integrated trade marketing strategies in Distributive trade and drive/ develop platform capabilities & digital solutions to future fit DT growth sustainably. This role is pivotal in driving digital transformation, enhancing customer engagement, and optimizing trade promotions through data-driven insights and CRM capabilities. The manager will oversee a cross-functional team and collaborate closely with salesteam, Business Units, and digital selling hub operations teams to deliver business growth.
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Key Responsibilities
Strategic Planning & Execution
• Co-create and Own B2B features and enhancements on platform with DDT central/Partner especially on demand generation capabilities (UI/UX, personalization, retailer channel programs)
• Build Digital Coverage Strategy along with CD team
• Develop and implement annual trade marketing strategies aligned with channel growth plan and category development.
• Lead the design and execution of promotion campaigns, loyalty programs and digital activations under monthly planning & operating cycle to maximize the impacts of category J2BD through integrated trade marketing programs
• Define Marketing strategy and Digital marketing methods (SEO, SEM, CRM, direct messaging)
Team Leadership & Collaboration
• Manage the execution of Digital Selling Hub tasks to drive eCommerce growth.
• Coach & mentor a team of four direct reports across analytics, merchandising, content & creative lead, and digital promotion.
• Foster a collaborative environment that encourages innovation, accountability, and continuous improvement.
• Coordinate with cross-functional teams including Sales, Category, Finance, and Digital Operations team and Central Global Project team.
Digital & CRM Excellence
• Drive digital adoption and retailer stickiness on platform through retailer engagement, loyalty and gamifications.
• Leverage digital platforms and tools to enhance visibility, conversion, and ROI of trade campaigns.
• Monitor and analyze campaign performance using dashboards and analytics tools.
Channel Development & Optimization
• Conduct channel audits and market analysis to identify growth opportunities and investment priorities.
• Ensure merchandising standards and digital content are aligned with brand and channel strategy.
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Required Qualifications
• Bachelor’s degree in marketing, Business Administration, or related field (MBA preferred).
• Minimum 5 years of experience in trade marketing, digital marketing, and CRM within FMCG or retail.
• Proven leadership experience managing cross-functional teams.
• Strong analytical skills with proficiency in data tools and CRM platforms.
• Excellent communication, negotiation, and stakeholder management skills.
• Deep understanding of distributive trade dynamics and digital commerce is an advantage
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Key Competencies
• Leadership & Teamwork: Ability to inspire and guide teams toward shared goals.
• Strategic Thinking: Capable of translating insights into actionable strategies.
• Digital Fluency: Comfortable with digital tools, platforms, and performance metrics.
• Customer Centricity: Strong focus on shopper behavior and customer experience.
• Agility & Innovation: Adaptable to change and proactive in driving transformation.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
