Marketing Executive (AHC & Simple) - Fixed Term Contract

Main Purpose:

Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPDplatforms

Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)

Championtheconsumerneedsandbrandpassionwithintheoverallbusiness

Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to growbrand share

Deliver market- and customer-knowledge driven input into innovation platform projects and brand planningtoensure marketrequirementswillbemetinthefuture

Lead market implementation of those platforms and develop world-class activationmix.

Job Description:

Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specificneeds

Represent consumer (insights), brand strategy and product quality requirements on the cross- functional discounterteam

Develop & lead implementation of activation platforms and ideas based on the brand vision plan workingwithICFcommunicationteamsandagenciesforRM,PR,BTLforthebrand

Translate marketing & category plan into a business framework andoptimize commercial opportunities(identifythreats).Feedintomonthlyandannualplanningprocesses.

Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build,valuedeliveryforconsumers,pricing&affordability,rangeextension.

Pro-activelyfeed market,categoryand customerrequirementsintoplatforminnovationprojects

Champion optimal launch of innovationplatform

Work with communication team to ensure single minded communication message is created in line withthebrandbuildingcommunicationplan,consistentwithcategoryneeds.

Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensurecontinuedfocusonandsupportofinnovationplatformsoncelaunched.

Management of marketing budgets within agreed targets and align with customer advertising activities.

Other tasks assigned by linemanager

Job Requirements:

1-2 years classic brand managementexperience in an FMCGenvironment.

Business management and brand development experience

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.