SIMPLE & AHC Senior Global Brand Manager

Work Location:Ho Chi Minh

About Unilever

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Job Context & Purpose

Simple Skincare is the UK’s N1 skincare brand and the Sensitive Skincare Expert, with business size of over 120mE, present in over 15 markets. We are the original “clean” beauty brand, with bold ambition to fight unnecessary confusion in increasingly complex industry, and to champion transparency and honesty in skincare. We are committed to just tell Simple Truth and provide Simply Effective Skincare products – giving consumers “everything your skin needs and nothing it doesn’t”.

AHC is #1 Aesthetic Care brand and #1 Premium Anti-ageing brand in Korea. Originated from private aesthetic and dermatological clinics, serving more than 3500 clinics in Seoul, AHC offers professional grade, highly effective skincare solutions, and is a pioneer of the world’s first Eye cream for the Face. 2024 marked important milestone, as the brand has undergone disruptive tranformation strengthening its credential as professional, derm grade, aesthetic brand, as well as expanded its footprint to SEA.

As we embark on the journey to reshape our strategy and to disrupt the market with our Facecare brands, we are looking for passionate and driven marketeer to join on this exciting journey with us.

This role will lead Simple and AHC Brands, with particular focus on Greater Asia + South Asia markets, helping shape brand strategy, define new opportunities for growth, innovation, engagement and communication approach, adapt to fit to local markets and to strengthen our footprint in the region.

Main Responsibilities

• Brand & Portfolio strategy for Asia - formation of strong brand and portfolio strategy, Including identification of gaps and growth opportunities within the market, innovation and portfolio roadmap to help drive brand growth in the region.
• Contribute and Input to future envisioning of global brand strategy to help strengthen and future fit brand positioning as expert skincare brand in highly competitive fast evolving market.
• Tailor global project mixes with input from incubation stage to fit requirements of local/regional market competitive landscape and consumer insights.
• Project management - Building project timelines and defining key milestones and responsibilities, effectively managing cross-functional stakeholders for On Time in Full (OTIF) project delivery.
• Communication Strategy & Development - define social first communication strategy for brand campaigns & innovations, adapt to fit to regional needs with convincing and appealing assets, delivering single minded messaging to consumers in the most effective channels for the target audience.
• The roles of duties are not exhaustive and may change according to business requirements.

Candidate Criteria

To succeed in this role, it will require:

• Minimum 8 years in marketing, preferably with experience of brand development skills (i.e., brand positioning/equity, concept development, innovation & communication development).
• Strong strategic thinking and business acumen, to be able to translate market & consumer insights into long term, consistent brand strategy & subsequent mixes.
• An extremely strong eye for & appreciation of beauty, sense of Aesthetics and pride in delivering best in class beauty execution.
• Being on top of latest trends in beauty and skincare. But beyond that having high passion to drive disruption, challenging status-quo to set new trends in the market.
• Digital & Social first thinking, having fingers on the pulse of what are latest trends, with pioneering mindset to drive digital and social first innovations.
• Positive, assertive yet empathetic leadership, with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership with cross-functional and cross-boarder stakeholders.
• Proven learning ability, strong ability to lead in autonomy and can-do attitude, with track record of leading complex projects OTIF.

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