VN HC CMI Manager - Laundry

Location: Ho Chi Minh, Vietnam

The Job

Responsible for the delivery of specific elements of the local insight work plan. This includes but is not limited to market and shopper insight, modelling & analytics and media research.

• Manages day-to-day projects on activation,  shopper and customer  
• Provides insights based on market information and identifies business opportunities
• Develops local consumer intimacy

Main Accountabilities

• Provides local category and brand performance measurement and competitor reviews
• Synthesizes primary and secondary research and provides insights into category/brand performance
• Manages research projects for activation projects including assessing in-market effectiveness
• Manages local consumer intimacy programs
• Feeds local consumer and shopper insight into regional brand innovation and communication projects
• Manages the logistics of the Brand & Communications Tracker
• Implements Unilever CMI best practice
• Maximizes the efficiency and effectiveness of market research projects and analyses by:

• Selecting the appropriate technical design (within best practice guidelines)
• Ensuring clear project definition and action-ability
• Evaluating proposals and bids from appropriate research suppliers
• Managing projects to time and budget
• Identifying and resolving issues during implementation
• Managing clients’ expectations
• Controlling the quality of suppliers’ work
• interpreting and evaluating research findings
• Clearly communicating key findings/recommendations

• Other tasks assigned by Line Managers

Key Skills

Relevant Experience

• Understands category and brands
• Designs and manages research projects
• Analyses market information to identify opportunities

• Minimum of 3 years Market Research
• Preferably a mix of ad hoc and market information

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.