Reports to: Brand Manager
Scope: Local
Site: Bosques, CDMX.
Terms & Conditions: 80% HO, 20% presential.
WHO ARE WE?
Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally. Through our household brands, like Lipton, Knorr, Dove, Hellman’s and Axe, we are creating a bright future for our customers, our business, and our planet - and you can be part of it.
MAIN PURPOSE OF THE ROLE:
Unilever is the place where you can realise your purpose through the work you do: creating a better business and a better world. If you are a creative person, who loves being curious and discovering trends and generating new ideas to drive the brand in a different way, then this role is just for you!
MAIN RESPONSABILITIES:
Create the creative strategy for the local market in order to become relevant in the actual context of the country
Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
Ensuring digital content is culturally relevant, engaging and authentic content output.
Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
WHAT YOU´LL NEED TO SUCCEED?
Experience
Required:
- +5 years of experience in Marketing, especially in brand development. Collaboration with creative agencies and good Project management.
- Experience in technology tools that help improve implementations.
- Experience in creating and implementing creative strategies related to the world of beauty, fashion or lifestyle.
Desirable:
- Experience with celebrities and talents, PR events and BTL activations. Ideally in Beauty categories. Experience with AI.
Skills:
- Great storyteller, good judgment in terms of concepts, analytical, generator of insights, good writing and spelling, trend seeker and aware of the social context.
A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.
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