eCommerce Director - Prestige

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Founded in 2015 as a stand-alone global business unit (GBU), Unilever Prestige is now a leading global luxury beauty company and a powerhouse hub within Unilever. With a portfolio of nine authentic brands, Prestige has grown through consistent market-beating organic growth and strategic acquisitions. In 2024, Prestige reached €1.6bn in turnover, with ambitious goals to reach €3.5bn in organic growth and an additional €1.5bn through M&A by 2030—positioning us among the top five premium beauty players globally.

JOB PURPOSE

The eCommerce Director will lead the development of enterprise-wide ecommerce strategy and capabilities across Amazon, DTC and key online retail partners and other channels. Operating from a central role within a multi-brand portfolio, this role enables and accelerates eCommerce performance cross all 8 brands – while ensuring that each brand retains ownership of its channel execution.

Success in this role requires a uniquely collaborative leadership style as you will be a trusted partner to brand teams, leading through influence than control. You will build strong cross-functional relationships, translate complex data into clear strategic recommendations, and create an environment where digital experimentation and continuous learning thrive. This role will elevate eCommerce capabilities and champion digital commerce ensuring our brand teams have the tools, insights, and guidance they need to unlock sustainable, profitable online growth.

WHAT YOUR MAIN RESPONSIBILITIES WILL BE

Enterprise eCommerce Strategy

• Define the overarching eCommerce strategy across DTC, Amazon, marketplaces and retail partners.

• Ensure each brand has a clearly defined role for ecommerce channels and KPIs (especially Amazon and DTC) in context of their broader brand and channel strategy.

• Build frameworks for category growth, assortment planning, and channel specific demand levers.

• Develop annual eCommerce guidance aligned with brand flywheels and activation plans.

• Identify global eCommerce opportunities, trends, and emerging platforms for long-term growth.

Amazon & Marketplace Leadership

• Ensure each brand has a clearly defined role for Amazon in context of their broader brand and channel strategy.

• Partner with brands’ ecommerce & commercial leads to drive vendor negotiations, joint business plans, and brand protection strategies.

• Partner with brand teams to deliver ongoing improvement on the key Amazon metrics, improving brands’ visibility, traffic, conversion, and ranking.

• Build best practices for Amazon inclusive of PDP content, SEO, paid search, retail media, ratings and reviews, and operational excellence.

DTC Excellence

• Ensure each brand has a clearly defined role for DTC in context of their broader brand and channel strategy.

• Establish standards for DTC performance aligned with the channel strategy and role, including key metrics like new user acquisition vs retention, UX/UI, conversion rate optimization, AOV, LTV, effectiveness of lifecycle marketing, and personalization.

• Partner with brand teams to deliver ongoing improvement on the key metrics based on the agreed-to channel strategy and role.

• Support DTC-exclusive merchandising, launches, and promotional strategies.

Retail.com

• Create standards for content, digital merchandising, brand storytelling, search visibility, and retail media investment.

• Guide brand teams in crafting differentiated experiences within premium retailer digital ecosystems.

• Support retailer exclusive kits, bundles, and promotional programs.

Demand Generation & Full-Funnel Integration

• In partnership with the Marketing team / CoE, build eCommerce demand generation capabilities across SEO/SEM, paid social, CRM, affiliate, influencer commerce, and retail media.

• Ensure full-funnel media approaches ladder into brand strategies and directly improve eCommerce performance across channels.

Digital Shelf, Data & Insights

• Build centralized eCommerce dashboards and reporting in partnership with the portfolio data analytics team

• Lead digital shelf analysis and drive improvements in content quality, discoverability, and conversion.

• Deliver insights that influence brand strategies, innovation, and long-term planning.

Capability Building & Global Enablement

• Develop training programs, certification tracks, and playbooks for teams across brands and regions.

• Foster a global community of eCommerce practitioners to share insights, tools, and best practices.

• Define the future eCommerce capability roadmap – including technology, processes, and core competencies.

Cross-Functional & Partner Collaboration

• Collaborate with marketing, supply chain, finance, technology and brand leadership teams to drive consistent and aligned eCommerce strategies.

• Manage relationships with key digital partner, retail media networks, and e-commerce agencies.

• Ensure seamless integration of eCommerce priorities into broader business and brand strategies.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 10+ years of eCommerce leadership experience in prestige beauty, luxury, premium lifestyle, or comparable consumer categories.

• Strong experience on Amazon is a must, with a track record of success in key account management, content, retail media, and marketplace operations.

• Expertise in DTC, including onsite optimization, CRO, CRM/lifecycle marketing, and conversion-driving merchandising.

• Experience working with premium retail.com partners, understanding digital merchandising and retail media expectations.

• Proven ability to operate in a multi-brand, global environments.

• Strong communication, storytelling, and influence skills with the ability to guide and elevate teams without direct authority.

• Highly data-literate with experience using eCommerce analytics and retail media platforms.

• Demonstrated ability to build capabilities, establish standards, and develop talent.

• Thrive in a fast-paced, collaborative environment focused on growth, innovation, and performance.

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