Ice Cream Associate Digital Commerce Manager

Terms & Conditions: Full time, Hybrid Schedule

International assignment is not available for this role and relocation for local and international candidates is not provided

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.  

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.    

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  

We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.   

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.   

We dream big but keep things simple to act fast.   

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!  
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Background & Purpose of the Job
This role is responsible for executing the omnichannel commerce strategy for the largest ice cream dComm business, putting consumer behavior at the heart of every decision we make. You will assist in driving our end-to-end marketing strategy across our omnichannel platforms—such as Walmart.com, Instacart, Target.com, Kroger.com, etc.
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Who You Are & What You’ll Do
The right candidate will be able to demonstrate a range of capabilities and attributes, including but not limited to:
• Ownership mindset – you ask challenging “why” questions and take full accountability for your successes and failures.
• Highly perceptive – you naturally look to “connect the dots” and default to thinking big picture.
• Growth mindset – you never settle for “good enough” and are always looking to optimize and evolve your approach.
• Passion for strategy – you’re always trying to out-think your competition and look to play chess while others play checkers.
• Resilient – you thrive on being challenged and demonstrate confidence while navigating ambiguity.
• Doer, not just a thinker – you make strategic choices and you activate against them.
• Tenacity and sense of urgency – you make things happen quickly and motivate others to be nimble and agile.
• Strong communicator – you possess superior verbal and written communication skills with meticulous attention to detail.
• Fun – you enjoy a laugh and don’t take yourself too seriously.
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What You’ll Need to Succeed
In this role, you will craft and optimize our Ice Cream Business Unit’s digital commerce strategy to drive the business toward core topline and bottom-line KPIs. You will help optimize our retail media strategy and be tasked with delivering against KPIs such as market share and underlying sales growth. You will assist in campaign setup and structure, budget allocation, performance analysis, etc.
To succeed in this role, you must have experience in at least one business function—Sales, Finance, Consulting, etc. It is encouraged that you have some retail media experience, as well as a baseline understanding of common FMCG industry performance metrics.
Major responsibilities include:
• Serve as a critical team member analyzing business and campaign performance for search and display programs.
• Manage day-to-day workstreams with our agency partners.
• Support the management of investments across retailers and assess the P&L impacts of the investment strategy.
• Help optimize our strategy to deliver a variety of media KPIs, such as impressions, clicks, CTR, CVR, and ROAS.
• Assist in crafting strategies and analyses that not only deliver against brand and retailer objectives but also maximize our growth in an expanding channel.
• Update key stakeholders regularly on performance KPIs such as share, POS growth, and digital penetration across key retailers.
• Share learnings and results across relevant internal stakeholders regularly.
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To Work Closely With
• Customer Strategy and Planning Team
• Brand Teams
• Shopper Marketing Team
• Digital Marketing Teams
• Finance
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