Associate Director – PR & Influencer Marketing, Foods

ABOUT UNILEVER

About the Brand & Role

Foods North America is a $2B business built around two verticals, Condiments (Hellmann’s) and Cooking Aids & Mini Meals (Knorr). These brands have category-shaping scale and top-quartile performance among US food competitors.

Unilever is seeking a dynamic and culturally connected Associate Director of PR, & Influencer Marketing to lead earned and owned storytelling for Hellmann’s and Knorr. This role is pivotal in shaping how these brands show up in culture, drive relevance, and build brand love through breakthrough PR, influencer partnerships, and social-first creative.

This role will also champion corporate communications for Unilever Foods North America.

Key Responsibilities

• Lead PR Strategy & Execution: Develop and execute earned media strategies that drive brand buzz, cultural relevance, and consumer engagement.
• Influencer Marketing Leadership: Build and manage influencer programs that  authentically connect Hellmann’s and Knorr to food, lifestyle, and cultural communities, while supporting both strategic tentpoles and building always on presence.
• Social Strategy & Creative Direction: Integrate creator content into brand’s social media strategy across platforms, guiding creative development and content calendars that reflect cultural trends and brand priorities.
• Brand Collaborations & Partnerships: Proactively identify, initiate, and champion strategic brand collaborations and partnerships that amplify Hellmann’s and Knorr’s cultural relevance, drive innovation, and unlock new audiences across PR, influencer, and social channels.
• Agency & Partner Management: Lead external PR, influencer, and social agencies to deliver best-in-class work, ensuring alignment with brand goals and KPIs.
• Trendspotting & Cultural Intelligence: Stay on the pulse of emerging trends, platforms, creators, and conversations to keep Hellmann’s and Knorr ahead of the curve.
• Cross-Functional Collaboration: Partner with brand, media, insights, and digital teams to integrate earned and owned strategies into broader marketing plans.
• Budget Management & Performance Measurement: Oversee budget planning and management for PR, influencer, and social initiatives. Set clear KPIs and measurement frameworks to track performance, optimize spend, and ensure alignment with brand and business objectives.
• Local Issues Management: Monitor, assess, and proactively manage local issues that may impact the brand’s reputation or business operations. Serve as the point of contact for local crisis communications, ensuring timely and effective response in collaboration with cross-functional teams and external partners.
• Team Leadership: Provide strong leadership by fostering a collaborative, high-performance team culture. Coach and mentor team members to support their professional growth, skill development, and career progression, ensuring alignment with brand and business objectives.

Qualifications

• An expert in PR, communications, and influencer marketing with minimum 8-10 years of combined experience in PR, influencer marketing, and social media strategy, either at an agency or in-house, preferably in CPG or lifestyle brands.
• Proven track record of leading culturally resonant campaigns and partnerships.
• Deep understanding of the evolving media landscape and creator economy.
• Strong creative instincts and ability to guide content development.
• Excellent communication, leadership, and project management skills.
• A self-starter who is obsessed with tangible business results and pioneering new models – pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
• Natural curiosity and passion for culture, food, and storytelling.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

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Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.