JOB PURPOSE
Act as the primary analytics partner for your assigned brands, leading campaign measurement, performance reporting, and insights generation for all paid media activity. You will connect data signals to brand strategy and collaborate with Media, Creative, Planning, Retail, and Agency partners to drive stronger results.
As a hands-on-keyboard analyst, you will manage campaign setup requirements,reportingworkflows, and deeper performance diagnosis to ensure brands haveaccurate,timely, and actionable insights across channels. Your role is critical to ensuring each brand has a highly customized view of media effectiveness and optimization opportunities.
Our Beauty & Wellbeing Business Group is reinventing how we connect with consumers, creating demand for our products through digital-first,culturally-ledactivations that drive desire. In the US, this vision is brought to life in our local Business Unit through some of the world’s most loved and trusted beauty brands: Dove,TRESemme, Nexxus,SheaMoistureand Vaseline.
KEY RESPONSIBILITIES
Manage the implementation of media measurement frameworks, ensuring proper setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness.
Collaborate witha team of analysts and internal stakeholders (e.g., Marketing, Customer Development, Data Engineering) and external partners/agencies.
Work across teams to advancethe automation and visualization of media performance data, ensuringtimelydelivery ofactionable insights tostakeholders.
Guide the development of predictive models and advanced analytics solutions for media mix optimization, audience segmentation, and channel performance.
Champion the adoption of new tools, methodologies, and best practices in media analytics.
Manage relationships with research and media agencies, ensuring alignment on KPIs and learning agendas.
Present complex findings to senior leadership, translating analytics into clear business narratives and recommendations.
Works closely with Data Engineering (for data and dashboards) and Advanced Analytics (formethodologyand experimentation). Does not own data pipeline development or statistical model design.
REQUIRED QUALIFICATIONS
8+ years in media analytics, marketing science, or related fields (consumer goods experience preferred).
Demonstrated leadership of analytics teams and cross-functional projects.
Strong understanding of media measurement, ROI modeling, and campaign analytics.
Well-versed in major media platforms such as Google, Meta, TikTok, and others, with hands-on experienceleveragingthese channels for campaign execution and optimization.
Hands-on experience
Excellentstorytelling,communication,and stakeholder management skills.
Familiaritywith syndicated and retailer data (e.g., Nielsen,Vivvix,Pathmatics,Circana) is a plus.
PREFERRED QUALIFICATIONS
Understandingofthe evolving retail media landscape, including Amazon/AMC, Walmart Connect,and Target/Roundel
Understanding of digital marketing measurement tools (e.g., MMM,Attribution,Brand Health,Lift/Incrementality Testing, Data Clean Rooms)
Advancedproficiencywith data visualization (Power BI, Tableau), cloud data platforms (Azure, AWS, GCP), and analytics tools (SQL, Python, Databricks)
Pay: The pay range for this position is $115,680 to $173,520. Unilever takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible toparticipatein our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Anycoveragesfor health insurance and retirement benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please seeKnow Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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