Digital Marketing Manager PLI (12 month mat cover)

Job Title: Digital Marketing Manager PLI (12 month mat cover)
Location: Kingston, UK

Work Level: 2B

Scope: Global

Reports to: Global Digital Marketing Director

ABOUT PEPSI LIPTON

Pepsi Lipton is a global joint venture organization created between PepsiCo and Unilever in 1994 and has been growing ever since! It’s a market leader within North American and European geographies, but has a presence in over 50 markets across the globe.

Tea RTD remains a massive growth opportunity globally, still only accounting for >5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences. Building on tea’s inherent goodness Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through it brand purpose’s, and improves physical wellbeing though significantly healthier products.

As an autonomous company in its own right, the joint venture has its own board of directors (50% UL and 50% PEP) and global leadership team.  With an exciting blend of Unilever and PepsiCo employees it’s variety of countries, portfolios, capabilities, and bottlers makes this a very exciting place to work! We have 5 regional organisations operating across North America; Europe; Latin America; APAC, and AMESA where we are constantly breaking new ground with launches into white spaces (portfolio, channel and geographic).

Whilst we have the backing and support of our two parent companies… our autonomous set up, tight focus and speed-boat mindset gives us real agility. Our roles are broad, our responsibilities big and our experiences even bigger!  We have high visibility and great exposure – to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencers…and it means that we get involved in the end-to-end business and connected across geographies in a way that’s just not possible at our parent companies.

So, if you want to really challenge yourself, accelerate your skills and experience a whole new way of working, this could be the perfect place to take your career to the next level. 

ABOUT THE TEAM

The DigiHub at Pepsi Lipton is the centre of global digital marketing innovation, driving the digital acceleration program. The team manages Digital Advertising, Social, Creators & Earned, with a consumer-first approach. Our mission is to deliver exceptional content and campaigns that resonate with Gen Z and stand out in the low attention economy, driving Marketing ROI at scale. Our diverse team, comprised of brand marketers, social media and community managers, digital media manager, designers, and insights analysts, collaborates seamlessly with all 5 of Pepsi-Lipton's regions. Fuelled by our passion for innovation, we continuously push boundaries to deliver campaigns and activations that elevate our brands to unparalleled heights of success.

JOB PURPOSE

Lead day-to-day projects and operations in the Global DigiHub. This role requires a passionate digital marketer with strong skills in brand building, communications crafting, digital marketing, media, social, project, and people management. You will lead the planning and deployment of our test and learn agenda, support the Digital Director in developing the global digital strategy, and help accelerate our Future-Fit Marketing plan deployment across the world. You will champion and adopt an energetic, agile way of working to rapidly test, learn and scale success. You will be empowered to lead multiple projects that drive key business outcomes across advertising, social, influencers, and dComm. The DigiHub is hungry to simply be the best marketing team in the world – to work faster, more insightfully and more courageously. To provide our consumers with the most engaging marketing experiences possible. You will be the glue to the team and a key member of the next phase of the Future Fit plan.

KEY RESPONSIBILITIES

• Lead the day-to-day projects of the DigiHub team, cross-functions.

• Lead the Global Brand Engagement Framework (media & creative), optimizing and cascading it in regions and markets.

• Lead the DigiHub Test and Learn roadmap, aligning with Regional Marketing Directors and cross-functional teams.

• Oversee the Lipton Global Ambassador project and key influencer marketing campaigns, including at Festivals.

• Identify gaps and opportunities in digital marketing strategy and provide recommendations.

• Support the Marketing Director in drafting the next phase of the Future-Fit Marketing strategy and oversee deployment.

• Ensure timely delivery of digital marketing campaigns based on integrated marketing briefs.

• Act as the main point of contact for the DigiHub across regions, markets, and agencies.

• Manage a team of 5, including designers, the Performance Media Manager, and a Digital Marketing Assistant Manager.

• Own and manage the DigiHub budget

KEY SKILLS AND EXPERIENCE REQUIRED

This role is suited to a collaborative leader and a flawless executor with proven experience in Digital Marketing, with a particular spike and passion for driving change:

• Established in digital marketing with a focus on driving change.

• Exceptional project leadership and experience managing agile teams.

• Experience in managing senior stakeholders.

• Proven track record in crafting global or regional digital marketing campaigns.

• Strong understanding of consumer journey mapping and experience management.

• Experience in business process improvement through continuous testing and learning.

• Entrepreneurial mindset with a bias for action and a creative eye.

• Extensive experience in building social-first content strategies and activations.

• Data-driven with a strong focus on insights and analytics.

• Experience in managing talent and teams of 2 or more is a must.

• Experience in leading agency relationships.

• Global or Regional experience is a must.

You will also need to demonstrate a wide range of capabilities and attributes:

• Active listener and curious connector. Considering the perspective of others, activating the right plan based on holistic understanding of the business challenge and business needs.

• Commercially minded. Able to identify opportunities and deliver business results through digital marketing.

• Confident but considerate. A strong, respected voice that leads by example and simplifies complexity.

• Team player with resilience and influence. Proactive networking across a complex organizational hierarchy

• Strong communicator with attention to detail. Superior verbal and written communications skills. Ability to influence.

• Tenacious with a sense of urgency. Ability to make things happen quickly, with quality.

INTERNAL / EXTERNAL INTERACTIONS

• DigiHub members

• Digital Director

• Regional and local Brand teams

• MLT (Marketing Leadership Team)

• CMO

• Europe Marketing Team

• CMI

• Social team

• Media agencies

• Social Marketing agency

• Design Agency

PEPSI LIPTON VALUES

• Exploration - We believe in the relentless pursuit of growth, learning and innovation, driven by curiosity and a pioneering spirit

• Courage - We embrace boldness and resilience in daring to challenge the status quo

• Collaboration - We succeed through partnership and empowering people to make things happen

• Positivi- TEA - We uplift through the power of tea to replenish people, society, planet, including each other with our culture of positivi-TEA

PEPSI LIPTON BEHAVIOURS

• Drive Consumer Centricity – We put People at the heart of everything we do

• Act as Owners – We operate with an owner mindset end to end to win as a system

• Be Agile & Resilient - We stay agile and adapt boldly to change with resilience

• Empower & Enable People – We unlock the full potential of both Talent & Teams

• Lead with Purpose – Ensure purpose guides our decisions and actions

NOTES

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).