Assistant Brand Manager

Function: Marketing

Scope: Turkey

Location: Istanbul

Terms & Conditions: Full Time

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands < that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  And this is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Senior Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead innovation, activation, advertising, and promotion on projects assigned and the deployment of Brand Marketing Plan and budget.
• Analyze consumer, category, channel/ customer and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
• Analyze and review brand, competitive, category and consumer trends to enhance the brand's equity and marketplace performance.
• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• 2-3 years brand management experience in FMCG sector
• Led multiple innovation and renovation projects and projects team.
• End-to-end ownership of multi-channel launches in more than single categories.

Desirable Skills:

• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
• You embrace a high growth mindset with strong love for consumers, shoppers and customers.
• You are experienced in proven project and budget management.
• You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.
• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
• You are pro-activy, passionate and resourceful; you make things happen.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.