Assistant Shopper & Trade Category Manager - Deo

Unilever is currently hiring for Assistant Shopper & Trade Category Manager - Deo
Function: Customer Development

Reports to: PC Türkiye CS&P Lead

Location: Umraniye

ABOUT UNILEVER 

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on loved brands and improve the lives of our consumers and the communities around us. Our purpose drives us: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when people work with purpose, we will create a better business and world.   

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead, we will equip you with the tools you need to shape your future. 

JOB PURPOSE 

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to become a better you. Diversity is one of our most relevant pillars in people management and our main objective is to develop an internal environment open to a multiplicity of world views, through inclusion without stereotypes. This allows us to value the best professionals, bringing together different profiles and operating styles, and to face with greater propriety the current and future challenges of the company. We are looking for a “PC Turkey Assistant Shopper& Trade Category Manager-Deo” to work within our PC Organization.

The PC Turkey Assistant Shopper& Trade Category Manager-Deo is a key role responsible for developing and executing omnichannel category trade plans that align with the objectives of our brands and meet the needs of customers and channels. This role bridges the Commercial (CD) and Marketing teams to ensure seamless collaboration and delivery of plans that drive market share growth and business performance in line with IOP goals.

The role encompasses end-to-end category management across all channels, including General Trade (GT), Modern Trade (MT), and e-commerce, incorporating shopper and customer insights into all strategies and discussions

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Develop and implement category brand deployment plans, ensuring alignment with GT branches, Modern Trade account teams, and eCommerce strategies.
• Design and lead omnichannel trade plans based on category insights, shopper behavior, and customer/channel dynamics.
• Oversee the activation and delivery of category plans across all channels based on JTBDs (Jobs to be Done).
• Lead shopper marketing and category management (CatMan) initiatives to enhance shopper engagement and optimize sales outcomes.
•Ensure flowless execution of POSM production and distribution for Deo brands in line with shopper marketing strategy by efficient budget management
• Drive execution of NRM (Net Revenue Management) and shopper marketing strategies to achieve category KPIs.
• Serve as the primary liaison between CD, Marketing, and Supply Chain teams to ensure alignment and timely delivery of initiatives.
• Coordinate with CSP organization to align strategies and deploy plans across formats and channels.
• Engage with external agencies for specific category projects and campaigns.
• Monitor and analyze category performance metrics, ensuring delivery of the annual growth plan for the assigned categories/brands.
• Provide actionable insights and recommendations to improve trade performance and achieve business

WHAT YOU WILL NEED TO SUCCEED


Qualifications & Skills

• 2-3 years of experience in category management, trade marketing, or a related field.
• Strong understanding of omnichannel trade planning and execution.
• Excellent stakeholder management skills, with the ability to collaborate across diverse teams and functions.
• Data-driven mindset with expertise in leveraging shopper and channel insights.
• Strong financial acumen, particularly in TTS and NRM optimization.
• Strategic thinking with the ability to adapt plans for dynamic market conditions,
• Excellent communication and project management skills.
• Strong communication and negotiation skills,
• Multi-stakeholder management capability,
• Flexibility in exploring a variety of business areas,
• Advance both English and Turkish communication



Critical SOL (Standards of Leadership) Behaviors 
• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Generates intensity and focus to motivate people to deliver results at speed. 
• PERSONAL MASTERY: Sets lofty standards for themselves. Actively builds one's own wellbeing and resilience. 
• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results. 
• CONSUMER LOVE: Brings the voice of the consumer into everything we do, always. 
• BUSINESS ACUMEN: Creates opportunities for profitable growth through the core and beyond.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.