IC Onpremise & Future Channels Brand Manager

Function: Marketing

Scope: Turkiye

Location: İstanbul, Turkiye

Terms & Conditions: Full Time.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

ABOUT ICE CREAM CATEGORY

As ice cream company we want to create happier moments within the communities where we operate. However, it is not as simple as it may seem. We continually innovate to bring ice creams that excite. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness.

You might have noticed our heart-shaped logo. It’s in every high street around the world, a sign that says ‘here there’s joy!’. And you can find our logo on so many of the world’s favourite ice creams, including Magnum, Cornetto, Solero, Viennetta and Carte d’Or.

Our products are sold in more than 40 countries around the world, under different local names. Unilever’s ice cream brands delivered turnover of €7.9 billion in 2023, or about 13% of the company’s total sales. The business has five of the top 10 selling global ice cream brands including Wall’s, Magnum and Ben & Jerry’s, with exposure in both the in-home and out-of-home segments across a global footprint.

Turkey Ice cream business hits 350m€ in 2023 with 30% USG and 5% UVG. Its 7th biggest ice cream country in the world. Impulse and Multipack categories drive 258m€ turnover; whereas 92m€ comes from In Home and Food Service categories.

Turkey Food Service is the most profitable FS business across markets with 26 M€ turnover and with 55.1% profitability. Turkey Dcommerce Business is the 4th largest market across global with 27M€ where IC with Meal business makes 21% of it, 2nd largest business across global.

JOB PURPOSE

We are looking for an outstanding candidate to make Food Service a growth engine via transforming FS into e2e Onpremise channel through Restaurant Channel focus, cut-through With Meal Communication Strategy and seamless operation in RTM.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Develop annual channel  and brand strategy & plans in full synergy with the mid and long-term plan
• Full Responsibility of P&L Food Service drive volume growth while keeping profitability improvement
• Keep competitive growth in FOH and with, improve penetration and frequency in Restaurants online and offline.
• Rigorously lead the communication agenda with meaningful, impactful and disruptive communications for the channel
• Craft Ice Cream with Meal communication strategy and collaborate with DMC and FS Sales team to lead with meal communication plan
• Driving the right consumer and customer understanding research on time in full through working closely with the CMI
• Design innovation roadmap of the brands and drive channel for growth agenda.
• Orchestrate the cross functional teams and key stakeholders including CBD, CSP, R&D, Procurement, DP, SP, DMC, Finance
• Create and deploy the customer and channel strategy
• Own BMI budget and drive the right choices to maximize return on investment
• Ensure the development of the direct reports through empowerment and teamwork.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications& Skills

• Experience year: +8-12 years
• Relevant experience year as Brand Marketing and Sales Manager
• Strong project management skills (concrete evidence of successful & complex projects)
• Strong understanding and experience on communication development, digital tools & landscape
• Strong business acumen
• Drive for leading transformation agenda
• Solid environmental radar & competitive understanding
• Developed influencing skills and drive the category agenda on local teams

Skills

This role is for you if you want to step up in your career, learn new skill sets and take on a strong frontline challenge with the ability to make a difference.

We are looking for someone with -

• Passion for high performance with demonstrable results and personal impact
• An entrepreneur and a business savvy, hungry for growth with strong business & finance acumen
• Agility
• Has a good balance between a strong muscle and a strong brain, i.e strategic and choiceful meanwhile a strong execution machine, can strike the right balance between short term results and long-term business building for the future.
• Strong project management either on innovations launches or deployment.
• Fluency in Turkish and English

• Has strong skill set of
  • Marketing analytics
  • Brand vision & planning
  • Brand Guardianship
  • Innovation project management
  • Create people-centric compelling proposition & claims
  • Design for channel
  • Creation & planning brand engagement
  • Commerce & Operations
  • Performance & Optimization

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.