Assistant Brand Manager Unilever Food Solutions

Work Level:  WL1E

Reports to: Didem Molay Sevin

Scope: Regional

Location: Jeddah – Unilever House

ABOUT UNILEVER

With $3.4$ billion people in over $190$ countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY/FUNCTION INTRODUCTION

The Foodservice industry is dynamic and fast-paced, requiring smart strategies to drive growth and penetration. This role sits at the intersection of brand marketing and customer development, focusing on the critical Trade Partners and Operators (restaurants, hotels, catering, etc.) who bring our products to life for out-of-home consumption.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are ready to act as the essential liaison between Marketing, Operators, and Trade Partners, bridging global and local strategies to drive reach and penetration in the Foodservice channel then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Develop and implement effective trade and operator marketing strategies that align with business objectives.
• Collaborate closely with sales/Customer Development (CD) teams to align marketing initiatives with their objectives and drive Trade Operator & eCom Business Targets for Turn Over, Reach, and Penetration.
• Design and execute compelling promotional programs to drive sales and enhance brand awareness among operators and trade partners.
• Develop programs that successfully engage food service customers through tastings, events, or culinary competitions.
• Plan, execute, track, and optimize operator buying experiences and craft relevant, need-based campaigns, conducting post-campaign evaluations.
• Gather market data and insights to improve our operator end-to-end experience and inform strategy.
• Oversee execution and support for our eComm business and 3rd party distributors, ensuring all website content is complete and updated.
• Drive Perfect Store Online and Offline initiatives with a focus on the Top $10$ SKUs.
• Ensure consistency in branding and messaging across all marketing materials and develop necessary asset creation and support material.
• Manage budgets for marketing initiatives, measuring and reporting on ROI.
• Manage relationships with trade partners and operators, and create and implement trade active reselling programs.
• Prepare regular reports on marketing performance and present findings and recommendations to senior management.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Minimum: Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum: $\mathbf{5}$ years’ experience in Marketing in the FMCG Foodservice industry.
• Minimum: $5$ years of working experience in Trade and Operator Marketing, or a similar function in FMCG.
• Minimum: Deep understanding of sales/marketing funnels, customer buying journeys, and key metrics for offline $\&$ online Trade and Operator Marketing $\&$ eCom.
• Preferred: Digital marketing foundation and industry knowledge for Out of home Operator Groups $\&$ Trade Customers.

Skills

• Good understanding of different shopping missions, operator lifecycle, and buying journeys.
• Business acumen and ability to generate insights with $3^\text{rd}$ party data.
• Customer centricity and strong content creation skills across various channels.
• Advanced joint omnichannel campaign planning skills.
• Ability to build strong value propositions to engage Trade Partners.
• Digital savvy (Intermediate).
• Proficiency in Power BI, Adobe Analytics, Marketo, and Microsoft Office Suite.
• Strong negotiation skills.
• Great attention to detail, comfort with data, and strong project management skills.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.