Marketing Director – Home Care UKI

Location: Kingston Head Office

Purpose of role:

Full Marketing leadership of the UKI Home Care business including Laundry and Home and Hygiene (H&H) business. This role leads the full development & P&L responsibility of the marketing function including marketing strategies, plans, implementation, innovation development and pricing. The role needs to be close to CBD and CSP execution and needs to ensure full accountability to further deploy plans.

Home Care UKI is a business of £635M+ with an high ambition of growth.

The Laundry portfolio contains 3 brands - Persil, Comfort and Surf playing across multiple formats from Liquids, Capsules and Powders, with the ambition to be a part of every household driving performance, fragrance and great value. The Home and Hygiene (H&H) Portfolio is a key strategic growth pillar.  Domestos and Cif are amongst the nation’s best loved cleaning brands operating in Bleach, Rim Blocks, Creams and Sprays.

Role also sits on the HC UKI Leadership team and plays an instrumental role in the overall strategy, as well as the development, wellbeing and engagement of our employees.

Team Structure:

·       Direct reports: 4 Direct Reports and total team of 16.

·       The role will be closely connected with the marketing teams at BU and BG level, and will interact with different internal teams such as Finance, CSP, CBD, CMI, Planning, Supply Chain, R&D and Legal, as well as external organizations like Agencies and various other partners.

Accountabilities & Responsibilities:

• Work Closely with the BU GM for HC to deliver in-year plans for the brands.
• Manage a team of WL2s and WL1s and ensure delivery and impact.
• Responsible for the Marketing team members and their development.
• Leading insight-based opportunities and Brand Marketing Plans.
• Lead the development of local innovation and deployment of Global ammunition.
• Planning, directing, and coordinating marketing efforts.
• Communicating the marketing plan.
• Researching demand for our products and services.
• Competitor research and insights.
• Working with CBD department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
• Identifying potential customers/channels.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment, and profit-loss projections.
• Developing and managing advertising campaigns.
• Strong understanding of various marketing channels, digital marketing trends, and analytics tools.
• Exceptional leadership, communication, and interpersonal skills.
• Strategic thinker with the ability to translate strategies into actionable plans.
• Proficiency in data analysis and a results-driven mindset.
• Adaptability to fast-paced environments and changing market landscapes.

Essential Experience:

·      10 years of marketing experience.

·      Home Care significant experience required.

·      Strong combination of mix development, innovation, and execution role experience.

·      Proven experience in developing and implementing effective and integrated Brand Marketing Plans.

·      Proven project and budget management experience.

Desirable:

• FMCG experience.
•  Leading Broad Portfolios & Teams.
• CBD experience.
• Strong understanding of Precision / Digital Marketing and Data Strategies.

Leadership Behaviours:

Should "meet or exceed expectations" on the Standards of Leadership behaviours:

·       Care Deeply- Lead with empathy and integrity while driving high performance for people, planet, and business success.

·       Being 3 Steps Ahead - Anticipate future challenges and opportunities, acting with foresight and agility to stay ahead of the curve.

·       Focus on What Counts -  Prioritize what truly matters to drive impact, simplify complexity, and stay aligned with strategic goals.

·       Deliver with Excellence - Commit to high standards, execute with discipline, and continuously improve to achieve outstanding results.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’

Location 

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, click here: Equity, Diversity & Inclusion

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