Senior Customer & eCommerce Marketing Manager (12 month project role to cover Maternity leave)

JOB TITLE: Senior Customer & eCommerce Marketing Manager (12 month project role to cover Maternity leave)

LOCATION:Kingston

ABOUT UNILEVER FOOD SOLUTIONS (UFS)

Act like a founder, be part of a Winning team, accelerate your growth, stay ahead of the curve, enjoy the journey: JOIN UFS!

Unilever Food Solutions (UFS) isthe 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, generating, employing 4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy to be the best solution provider to our 5 million operators. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with Univoice scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles. If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

JOB PURPOSE

This is an exciting opportunity to shape the future and lead the Unilever Food Solutions Customer and eCommerce Marketing team and ensure that we are delivering best in class activation with Customers, both in through the eCommerce channel but also through wider marketing touchpoints with our wholesaler’s ecosystems. The successful candidate will also have a key member of the UKI-ANZ UFS Marketing Leadership team.   

MAIN RESPONSIBILITIES:

Lead the development and execution of the Customer Marketing Plan across UK & Ireland:

• Work with the wider the wider Marketing team, CD and Category Management teams to build marketing plans that deliver against both UFS business objectives and our Customer’s Strategies.

• Design a marketing programme that both facilitates landing ATL brand messages as well as delivering the right level of customized / bespoke activity to unlock greater support.

• Own the Customer Marketing plan for NPDs and work collaboratively with wider business stakeholders to deliver best in class execution. 

• Build new relationships and foster existing contacts with Route to Market (wholesale) partners that enable the successful delivery of the strategy.

• Lead performance culture within team to ensure activities are delivering against objectives, generating a clear ROI and that learnings are built into future activity.

• Be the voice of customer marketing within annual planning cycle.

Lead Ecommerce programme for UFS UK & Ireland:

• Ownership of the eCommerce strategy internally and externally, collaborating with CD and Category Management to position UFS as thought leaders on ecommerce within the industry.

• Ownership of eCommerce capability, building agenda across the wider business and ensure that we are tracking the right measures on performance. Work with CD and wider marketing team to take performance actions where required.

• Own eCommerce performance reporting in monthly business cycles.

• Lead on digital media partnerships with customers, driving for increased capability and data sharing agreements.

• Lead eCommerce content creation process and measurement through Data Impact.

• Work with CD account manager to optimise and manage Amazon Media investment.

• Support team member on 7OA and PSOL tracking and improvement as well as UFS Direct to Wholesale eCommerce platform ‘Magenta’.

• Lead strategy development of Ireland Loyalty programme.

Be a talent catalyst for Marketing:

• This role is the lead member of a team of 4. Key part of the role is supporting and developing the team & ensuring we are a customer centric team that is closely networked into the wider marketing team, CD and our wholesaler partners.

• As a key member of the Marketing Leadership Team, this role plays a vital role in ensuring alignment across total marketing plan and bringing customer centricity into IBP process.

• Build connection with global digital selling team to share best practices and drive learning agenda across team.

ALL ABOUT YOU:

• Strategic thinker who can take plans from ideation through to delivery.

• Can articulate a vision / complex topic to internal and external stakeholders

• Passionate about understanding the operator and customer and building these insights into plans.  

• Able to work in as well as lead cross-functional teams at pace.

• Passion developing talent, with a commitment to nurturing team members and driving team engagement.

Essential Experience:

• Established experience in ‘Go to Market’ roles.

• Experience of managing and leading a team.

• Prior experience in / a strong understanding of the eCommerce channel.

• Demonstratable experience of building strong relationships with customers.

Desirable Experience:

• B2B/Foodservice experience an advantage, but not a pre-requisite. 

• Prior experience in a Shopper / Trade / Customer marketing role a distinct advantage.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities, and growing together for better business performance. We want to push boundaries, and have the flexibility needed to keep adapting in an ever-changing, more dynamic world. This means giving full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

As part of your hiring journey, we are happy to support requests for reasonable adjustments, to improve your recruitment experience.

To find out more, including more information about our Employee Resource Groups, please click here.

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