Assistant Brand Manager, Dove

Job Title: Assistant Brand Manager, Dove

Location: Malaysia

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.


Team Structure:

• Reporting to: Dove Brand Manager

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Key Responsibilities:

• Co-build and support innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.

• Drive ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

• Analyze market, consumer, and competitive information in setting new product pricing and launches.

• Analyze and review brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance.

• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

Key Stakeholders:

Internal

• Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development

• Local marketing expert team (Market Research, Digital, etc)

• Global Brand custodians
  

External

• Customers, Creative and Media agencies

​What’s in You:

• Bachelor’s Degree in Marketing or equivalent.

• 3-5 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry.

• Proven experience in co-developing and implementing effective and integrated brand plans.

• Healthy obsession with consumer understanding; completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.

• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

• You are equipped with media understanding, particularly in digital marketing and know-how.

• You are experienced in proven project and budget management.

• You are knowledgeable in end-to-end marketing management, could understand the big picture and are also comfortable with details and managing the operations.

• Available to join in January 2025.

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.