Brand Marketing Executive (Contract-Based)

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!

JOB PURPOSE:

This is an exciting opportunity to join Magnum Ice Cream Company’s marketing team, this role will be important to drive excellent executions for all marketing-related operations, ensuring all the roll-out plans and processes are met to achieve timely to reach consumers. We're looking for a driven, proactive, creative and organized Brand Executive who will be responsible for coordinate the activations of our brand strategy in Malaysia across consumer facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You’ll be part of the local marketing team working across a range of varied and exciting brand projects, from our big bet national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

KEY RESPONSIBILITIES:

Product Management & Marketing Executions

· Manage roll-out executions of marketing launches, including and not limited to campaign in-store executions, trade promotions, contests and microsite page assets.

· Adaptation of Marketing collaterals to POSM for nationwide and all Key Accounts, and able to execute impactful in-store displays.

· Innovation and Renovation project administration, including code creation, a basic understanding of SAP system and MDM processes.

· Upload and manage the price maintenance and ensure the listing info is updated for key project launches.

· Managing in-store execution and out of store activities, ensuring smooth execution with issues handled swiftly.

· Understanding brand objectives and identifying opportunities to build strong branding and engagement through activation.

· Understanding and evaluate current market trends to develop opportunities for improvement.

· Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.

Media Management

· Influencer & KOL Management by identify trendy and creative content angles for KOLs that resonate with the brand’s target audience and passion points.

· Filter and select suitable KOLs and UGC (User-Generated Content) from agency proposals based on relevance, quality, and brand fit. Review and approve content briefs and video submissions from KOLs to ensure compliance with campaign objectives and brand guidelines.

· Monitor content performance across platforms and provide insights for continuous improvement.

· Collaborate with agencies and internal teams to optimize content for maximum reach and engagement.

· Stay updated on social media trends, platform updates, and emerging content formats to keep the brand ahead of the curve.

· Proactively recommend new ideas and creative executions to enhance brand visibility and engagement.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS:

· Bachelor's degree in marketing or equivalent.

· 1 to 2 years experience in brand / product management / marketing, preferably in the consumer goods industry.

· A basic appreciation of Marketing fundamentals and processes

· Proficient in Microsoft Office Applications (Excel, Powerpoint, and Word)

· Ability to work and multitask in a fast-paced environment

· Project management and coordination

· You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.

· You embrace a high growth mindset with strong love for consumers, shoppers and customers.

WHAT YOU CAN EXPECT:

· A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.

· Career without limits—42 markets, international opportunities, and fast-tracked growth.

· A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.

· A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

ADDITIONAL INFORMATION

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!

#TMICC

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.