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Comfort Global Assistant Brand Manager – Equity, Partnerships, & Digital

ID da oferta:
R-60453
Category:
Marketing
Location:
Londres, Inglaterra
Data de publicação:
05/01/2025
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Job Title: Comfort Global Assistant Brand Manager – Equity, Partnerships, & Digital

Location: 100VE, London

BUSINESS CONTEXT

Are you obsessed with advertising and culture, and passionate about leading the change in Unilever towards Social First? Do you thrive in fast-paced, complex contexts, and feel excited by the opportunity to build something new? Then this could be the place for you.

We are the Home Care Business group. Since our early days of pioneering hygiene and cleanliness for all, we have grown to become a 12 billion Euro global business and home to leading household cleaning and laundry Power Brands such as Dirt Is Good, Comfort, Domestos, Sunlight and Cif.  Our north star is ‘A brighter way to clean’ as we believe it is on us to make the future brighter for the billions of people we serve irrespective of where they are in the world. To spread more joy and delight, one load, one swipe, one squeeze at a time. Together let’s build a Bright Future.

Fabric Enhancers is one of the most dynamic and fastest growing categories in Unilever and in the overall household products industry. We have a track record of outstanding growth with brands that are purposeful, recognized, and loved by millions across the world. Unilever created the category more than 60 years ago and continue to lead it with innovations and communications that inspire consumers and deliver growth year on year. We are among the fastest growing brands/ categories and a strategic contribution to overall Unilever’s Home Care portfolio.

As of today, Comfort is a +1-billion-euro brand thanks to its presence in over 100 countries, among some it is also known as Yumos, Robijn or Coccolino with the iconic “teddy bear” image that has made millions fall in love over the years. Comfort is regarded among the most innovative brands in the category, with superior innovations that make clothes care more enjoyable and more accessible to consumers around the world. From irresistible softness to indulgent long-lasting fragrances, millions of households continue to choose Comfort to give them the best laundry experience every day!

ROLE SCOPE

In this high visibility role, you will join an all-new team to craft the future of the Comfort and Snuggle Brands. It is the perfect moment to join a team where real impact and legacy can be built from the outset, with unconstrained opportunity to sculpt a Unilever Power Brand.

Key priorities for the team include:

  • Revisiting the brand fundamentals to reiterate the Brand Visual Identity, Brand Love Key, and Brand Books, with world-leading agencies (communications, packaging, PR) Developing a new BCI (brand communication idea) that can endure for years to come

  • Leading the development of 4 global campaigns for 2026 (3x innovation, 1x Evergreen, with ambitions for submission to Cannes), inclusive of robust testing

  • Developing and pioneering new Social First strategy and toolkit, to explode how Comfort and Snuggle show up in Culture, and support the brand’s industry leading innovations Driving a synergistic agency eco-system, to put collaboration and excellence at the forefront of all work from the team Partnering with key global markets to co-create communications strategy across Brand Vision, Brand Marketing Plans, and Comms roadmap to support growth in Brand Power/market share/UBS. Crafting Limited Editions and partnerships strategy and roadmap, fuelled by social trends and passion points, to connect with our target audiences

ALL ABOUT YOU

CREATIVITY:

  • A creative thinker, who can generate and judge exciting, thumb-stopping ideas, and assess suitability against brand standards and target audiences

  • An obsession with marketing and advertising, staying at the frontline of the industry

  • An eye for beauty and design, with strong crafting capabilities

  • Culture obsessed, no TikTok trends, Netflix drops, or pop culture phenomena escape you


EXCELLENCE:

  • A sharp mind and critical thinker, who learns quickly and is comfortable navigating complex problems and proposing novel solutions

  • Proactive, detail obsessed, and a diligent work ethic, who strives for first time right every time

  • Able to anticipate potential issues and develop contingency plans

  • Consumer obsessed, bringing the voice of our brand users to every decision

  • Optimistic, resilient, and determined: You view set-backs and failure as learning opportunities

  • Skilled in complex project management, capable of overseeing multiple projects simultaneously and ensuring delivery OTIF

  • Hungry to make an impact, and create award winning, industry leading work

COLLABORATION:

  • A team player, who values and drives the synergy within teams, and appreciates collaboration

  • Well-developed interpersonal skills, with the ability to create strong relationships with internal and external stakeholders

  • Expert communicator and storyteller, able to make the complex simple, and influence partners across the organisation  

  • Experienced in inter-agency coordination, adept at managing relationships and workflows between different agencies and departments, to deliver projects OTIF

  • Strong leadership skills, capable of guiding cross-functional teams towards common goals and ensuring alignment across all project phases

  • Previous experience working with global markets a plus

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. 

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

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