Global Senior Manager, Medfluencer and Influencer

Job Title: Global Senior Manager, Medfluencer and Influencer

Location: 100VE

About Beauty & Wellbeing: 

Beauty & Wellbeing (B&W) includes some of Unilever’s most exciting categories including Skin Care and Hair Care with brands like Sunsilk, Clear and Vaseline. We are also home to our Prestige portfolio of luxury brands such as Dermalogica, Hourglass and Living Proof; and Health & Wellbeing, a carefully crafted collection of Vitamins, Minerals and Supplements brands including Liquid I.V., Nutrafol, and OLLY.   

We are building a unified and mutually supportive team of people who are beauty and wellbeing-obsessed, consumer-focussed and driven by a passion for winning. Our role is to add value to our brands, deliver tangible beauty benefits through our products, create desire, and pioneer trends.   

With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. We’re embracing a new era of beauty and wellbeing. One that’s inclusive. Equitable. Regenerative. Positive. So that people and the planet can thrive together.   

Business context:

• The Beauty & Wellbeing Global DMC team’s primary role is to support our B&W brands by enhancing marketing capabilities that drive growth. We focus on delivering best-in-class marketing models, driving future proof digital and tech solutions, elevating social influence, and optimizing media partnerships and effectiveness.
• The Global Social Influence team is part of this team and has two primary functions.

  Design: We create best-in-class social and influencer strategies, plans, and playbooks. This is done in close collaboration with our brand teams, Consumer & Market Insights (CMI) partners, agency partners, and local influence teams we support.

  Capability: We ensure our brands can leverage innovations in the social and influence space to power their growth. This includes advancing measurement, delivering agency partnerships and driving repeatable & scalable social & influence innovation programmes.

JOB PURPOSE

• As part of the continuing build of our social & influencer marketing function, this talent
• will serve as the developer and leader of advancing science and expert credibility in our social and influencer models by leading the development and execution of our medfluencer model, and ensuring scicomm assets fit for social first are part of our campaigns.
• This role will work closely with our global brands and local markets, and will also work closely with Medial Affairs and Medical Marketing functions to align on roles and ways of working, to ensure seamless excellence.
• Support the Director in creation and implementation of a strategic and a data-led influencer marketing and social strategy for B&W

RESPONSIBILITIES

• Define the role science expert communities and scicomm assets will play in the marketing efforts of our brands and ensure clear ways of working amongst stakeholders like Medical Affairs
• Deliver an annual Expert Communities / Medfluence plan and goals for all key power brands in the portfolio in partnership with the brand marketing and Medical Affairs teams
• Ensure we develop science assets fit for a social first campaign in partnership with brand and R&D teams – inclusive of content like claims, demos, beauty visuals, messages and internal/external experts
• In partnership with global brand marketing teams, deliver integrated campaign design for priority campaigns and launches inclusive of use of expert communities like Medfluencers and SciComm Assets
• Ensure all regulatory and legal considerations addressed in markets and data is tracked as appropriate in platforms
• Partner with markets to set and track annual OKRs, and deliver support as needed to meet the goals
• Deliver recaps and share learning across the business to ensure future work is optimized
• Manage budgets
• Create new and/or updated influence, creator and social global resources/guidance and embed it with key brands and market leads, including playbooks
• Pilot new influencer marketing and social content innovations and thinking, implementing programs closely with the key markets, creating repeatable models and driving scale. 
• Manage and build relationships with agencies, media and measurement partners
• Be responsible for onboarding and training new specialists and at times upskilling marketeers to understand the power of social and influence and how to deliver it effectively in their total brand work  
• Manage the B&W influencer network of agencies with procurement that will work with to design Influencer marketing and social media plans and support markets in identifying their local network of agencies. 
• Brief and work with agencies as needed to execute – with clarity on the R&R between in-house team and agencies. 
• Identify local best practices and turn them into repeatable models.
• Lead the Influencer marketing and / or Medical Influencer and social content measurement approach and develop methodology and / or source the tools needed to stay at the edge of measurement

ALL ABOUT YOU

Critical success factors:

Who you are:

• A specialist in creator or influencer marketing and social content (10 years of experience either at an agency, in-house, and/or platform) – ideally deep expertise in developing science assets and building relationships with experts like dermatologists
• A strategist and a thought leader that leverages their thinking skills to develop strong strategies and POVs on Influencer Marketing and social
• A social pioneer, who is infatuated with learning and anticipating where these disciplines will go, and loves to pioneer new marketing power models. 
• A “doer” who knows how to deliver tangible business results
• A collaborator who thrives on working together with different teams and marketing specialities to execute best-in-class social and influencer marketing strategies and plans with excellence and clarity
• A data junkie with a strong business mindset who can pinpoint what is needed to drive impact and business results
• A science lover and storyteller with a strong eye for driving aspiration and desire in content and that can help a brand get crisp to deliver its story
• And a passion for purpose, to help our brands deploy a strong purpose that will resonate with real people.

Key Skills 

• Strategic thinking and planning. 
• Seasoned manager who knows how to brief, trust and power a team.
• Excellent Senior Stakeholder management with proven experience within a large organisation or large agency. 
• Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, and community management tools, (e.g., Brand Watch, Traackr, etc) 
• Social Influence & channel management & in-depth knowledge of the Influencer marketing and social media landscape, knowing how to build, maintain, and evaluate influencer and social content across all social channels including the new emerging channels.  
• Excellent presentation skills  
• Clear understanding of the requirements and demands of an international role.  
• Understands the dynamics of building influencer communities, paid & earned, and managing relationship-based models across both. 
• Strong project management skills: Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly challenging environment.  
• Paid social knowledge is critical. 
• Good influencing skills and strong proven networking abilities. 
• Team player. Keeps a balance between personal accountability and delivery through teamwork. 

NOTES

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’ 

Location

In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.

We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

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