Nutrition Marketing projects specialist- 1 year contract

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Knorr is NorthAfrica, Levant & Iraq largest power brand, with strong footprint (80% of nutrition business) in Egypt. Have an undisputed leadership position of 75% in buillion and 60% in Mealmakers.

Source of growth:

GET KNORR OUT OF THE CUPBOARD!! As big as the brand is today... The headroom for growth is massive! Knorr No1 bullion brand in Egypt, in Bouillon we are found in 80% of household cupboards BUT ONLY used in 20% of the dishes!  In Meal Makers Knorr is in 50% of the cupboards but only in 16% of the dishes.

In short, we have a big opportunity to get into more dish occasions, and to drive the growth of the category to become market maker.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are a person who would be really keen to impact positively every household in Egypt to brighten their life and excite them everyday then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Main Job Scope:
Responsible for leading and implementing all marketing activities on a Brand / Country level.

Job Main Responsibilities:

• BMs Leads Innovations with BD
• Approves brand ATL plans for the brand
• Owns A & P for the brand
• Controls brand’s/ country P&L
• Leads brand marketing plan
• Anticipates current and future consumer trends and hence, opportunities
• Analyses market trends and growth drivers and prepare plans to tap into those drivers and win in market.
• Proactively anticipates competitor actions (e.g. price increase from competitors)
• Understands market dynamics and plans and activates the brand according to those dynamics.
• Works with Below the Line (BTL) agencies to deliver exciting activation in the market to the consumers
• Responsible at a format level to manage process, profit margins and budgets
• Is expected to take on some degree of financial responsibility for the brands
• Understands pricing of the brand and pricing vs. competition
• Responsible to manage large budgets in terms of spend and cost allocation (e.g. agency cost, sampling cost)
• Manages the promotional investment budget and manages the promotional intensity of each market with the country contacts. (e.g. price promotions-manage the type, appearance, 2+1 free or 20% discount)
• Judges the creative submissions from the agencies and evaluates effectiveness
• Assists the Category Manager in working with the global team to ensure timely roll out of innovation mixes..
• Responsible for launch planning, implementation, and evaluation of the innovation mix.
• Part of the innovation projects associated with the brand
• Responsible of brand management in terms of intervening when issues occur on stocks, sales etc. in work with customer development and customer marketing team to address issues, set action plans and follow up on implementation

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Minimum 3-5 years of marketing experience in  Brand Building

• Leads with a growth mindset, ability to mobilize the cross functional teams to accelerates business performance.
• Strategic thinker, inspiring storyteller, action enabler with short- and long-term impact.
• Deep passion and understanding of consumers and the external environment.
• Excellent written & verbal communication skills
• Strong analytical skills
• Strong organizational- planning- and coordination skills

• Consumer passionate and have the ability to deeply understand consumer insight and turn it into a business opportunity.

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.