Job Title: Assistant CMI Manager – Personal Care Insights Hub
Work Location: Mumbai HO
Function/BU: Personal Care, CMI
Role Background:
The Personal Care Insights Hub aims to drive strategic insights and operational efficiency to transform Personal Care CMI at Unilever by ensuring we "Stay 3 Steps Ahead." The hub works closely with both the Business Group (BG) and Business Unit (BU) to deliver on key workstreams, enhancing processes, speed, and agility within Personal Care through centralized agency partnerships and providing PC-wide meta-learnings and updates.
As a part of the PC Insights HUB, the candidate would have an exciting role in enabling the growth of the Personal Care business by bringing insights through strategic analysis.
Responsibilities:
- In this role, the successful candidate will be responsible for leading UBS tracking and analysis across the 6Ps, conducting deep dives to provide actionable recommendations
- The position will liaise with global BG and BU teams across Skin Cleansing, Deodorant & Oral categories.
- The candidate will conduct a comprehensive meta-analysis on idea testing, communication (TV & Digital), and Instacept & Pack tests for PC across key geographies. The key is to identify success codes that help land winning ideas, communication, and concepts
- The candidate will take the lead on agency partnerships to collaborate on strategic initiatives to ensure the delivery of high-quality reports and results.
- Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in a formal presentation style
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
Key Experience/Skills Requirement:
- You will have a proven record of analyzing and synthesizing data and information from different sources. Experience in conducting UBS analysis, Brand Power deep dives, and 6P analysis is preferred.
- Experience with key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
- Experience in managing multiple workstreams and ensuring the timely delivery of key initiatives.
- Candidate showing strong strategic rigor with the ability to decipher multiple information sources into a clear, succinct story
- Demonstrated ability to engage and collaborate effectively with internal stakeholders, such as BG and BU CMI teams, as well as external agency partners, to achieve project deliverables
- Strong team player, yet with a good level of independence
INTERFACES:
- The role will have a global scope for the Personal Care business group
- The job holder will have an interface with the BG and BU PC CMI teams
- The job holder will also work with other cross-functional teams, i.e., strategy, marketing, predictive analytics, etc., and deliver internal briefs to drive growth.
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