Assistant Customer Marketing Manager-Modern Trade

Job Title: Assistant Customer Marketing Manager-Modern Trade

Function: Customer Development - Sales

Work Location:  Mumbai HO

Work Level: 1D

Hiring Manager:  Pavneet Kaur

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of €8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products. 

                    Job Overview:

Channel Marketing is combination of Trade Marketing/Shopper Marketing & Analytical Rol. The right candidate for this role needs to be good at analytics and maintaining a great & positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding.

• Assist in planning of Sales Numbers at Branch,  and Sku level for the category
• Manage channel programs for retailers/distributors by keeping a close track on key performance matrix & plan for suitable course correction if any
• Track competition schemes, channel, and loyalty programs for the category
• Handling Entire Consumer finance for the category & plan for special schemes during festivals
• Responsible for forecasting sales trends & complete end to end business analysis
• Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation
• Manage and track POSM & brand assets at National level
• Budget Management Constant interaction with key & multiple stakeholders to understand their business plans & plan for trade promotions as per Plan.
• Plan New Launches GTM for the Brand
• Manage data for the business & support business functions on key data sets – Primary, Secondary & Tertiary.

        Scope of work

• The ACMM (Assistant Customer Marketing Manager) should have thorough understanding of trade & channel programs, its ways of working & category management.
• The ACMM (Assistant Customer Marketing Manager) job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders & maintain sound relationship.
• Person should be a very good team player as they will be working with both multiple stakeholders.
• Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights.

Qualification

• MBA/PGDM degree in Sales/ Marketing with 5+ years of experience of relevant experience
• Strong Excel & Analytical Skills
• Should be well versed with Numbers & timeline adherence in critical 

NOTE: 

Please apply online and add your Talent Card, Updated Resume/CV & last 3 yrs PDP reports (Mandatory). Your application will be reviewed against our requirements, and we will be in touch to provide you with an update on the status of your application.   

Meeting the applicable residency period rule is mandatory. 

By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions