Assitant Brand Manager-BB

#TMICC

Job Title: Assistant Brand Manager (Brand Building)

Reports to: Marketing Manager

Location: Mumbai HO

Why we exist?

We believe life tastes better with Ice Cream. We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, ‘By taking pleasure seriously”. We truly embody this and are creating the world’s largest IC company to accelerate these extraordinary ice cream experiences for more people around the globe.

About the company: Unilever, world’s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company.  Ice cream as a business system has very different character & a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it’s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution.

This bold move leads the creation of an iconic pure play ice cream company “MAGNUM IC Company” which operates in 85 countries with a revenue of $9.5bn globally, the global business is headquartered in Amsterdam. Magnum IC company houses world’s most iconic brands like Magnum / Ben & Jerry, Cornetto, Breyers , Walls and Grom. This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.

Magnum IC Company in India: In India, Kwality Wall’s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.

The Role at Hand: Key responsibilities which the role holder will be expected to deliver

Job Purpose: We are looking for a driven, proactive, and organised Assistant Brand Manager to work on the Brand Building mandate within the India Ice Cream team of the world’s largest Ice Cream company. This role collaborates with a cross-functional team of stakeholders to deliver short term and long-term performance of the brand. The brand building role is responsible for the delivery of in-year targets across internal revenue and bottom line, alongside external market share, penetration and brand power growth by leveraging 3 of the 6Ps - Price, Place and Promotion. You’ll work across a range of varied and exciting brand projects, from our big bet advertising campaigns through to building a standout brand experience across various channels.

Key Responsibilities:

• Support the development of the Integrated Business Plan of the assigned brand portfolio.
• Lead ongoing analysis and review of consumer, category, channel/customer and competitive information to assess brand performance and identify growth opportunities.
• Monitor top line, bottom line and key indicators of brand performance of the brand. Recommend solutions and implement improvements to meet annual targets.
• Lead a multi-functional team to implement brand plans and monitor the performance of the plans.
• Partner with external agencies to lead activations, advertising, content and budget planning for deploying the brand’s marketing plan.
• Build a productive relationship with customer development/sales team, CMI, finance, supply and chain to manage the brand’s day-today operations.
• Build launch plans and customer sell-in plans for innovations.

Experiences & Qualifications

• MBA/master’s degree from Tier 1 B-School

• Overall years of experience should be at least 1-3 years of work experience in sales/marketing.

• Technical aptitude and agility to learn web-based tools

• Looking for talent with - an ownership mindset, passion, and agility.

Leadership Behaviours: Should "meet or exceed expectations" on the Standards of Leadership behaviours:

• Purpose & Service: Works from purpose for the good of others.
• Personal Mastery: Always brings their best self.
• Agility: Constantly curious & courageous.
• Business Acumen: Generate value in Channels & Customers.
• Talent Catalyst: Develops & magnifies the power of people.
• Consumer Love: Creates better futures for our consumers every day.
• Passion for High Performance: Inspires the energy needed to win and grow

Are you up for this exciting challenge?

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