Brand Executive - Medical Marketing

Job Title: Brand Specialist - Medical Marketing

Work Location: Mumbai HO

Function/BU: Nutrition, Marketing

Job Description

Key Responsibilities:

• Collaborate closely with the expert and brand manager to address the needs of the expert ecosystem (Doctor/Ethical).
• Execute HCP (healthcare professional) promotion, digital activation, and marketing programs to engage HCPs and drive KPIs for projects and brands.
• Partner with the sales team to ensure consistent, high-quality execution of marketing programs, and track and measure their impact.
• Conduct data mining and analysis, and demonstrate creativity in planning activities and working with creative agencies to develop communication materials for HCPs.
• Liaise with advertising agencies and other partners to implement routine in-clinic inputs.
• Build and maintain relationships with Key Opinion Leaders (KOLs) and influencers in identified nutrition areas to shape market initiatives and drive sales.
• Support and drive sales by working closely with cross-functional teams to ensure consistent, high-quality marketing program execution.

Skills, Education, and Experience:

• MBA in Marketing from a reputed institute.
• 3-5 years of experience in marketing, particularly in handling pharma, OTC, or nutrition brands.
• Experience in conceptualizing in-clinic campaigns, handling national conferences, and KOL building initiatives.
• Experience in new product launches is an advantage.
• Proven track record in designing, implementing, and tracking the impact of creative marketing programs through the sales force.
• Ability to collaborate across multiple functions.
• Experience in sales is an added advantage.

Competencies:

• Analytical skills
• Strategic thinking
• Strong communication skills (oral, written, presentation)

Behavioral Skills:

• Interpersonal skills
• Influencing and negotiation skills
• Creative and innovative problem-solving abilities

Achievement Goals:

• Consistent, timely, and high-quality delivery of marketing and sales activities.
• Achievement of brand sales targets.
• Increase in market and prescription recommendation share.

Education Background:

• Science background and an MBA from a reputable college.