MT - Customer Development Manager (CDM), PUMA

Business Title: MT - Customer Development Manager (CDM)

Function: Modern Trade, Customer Development

Location: Mumbai RO

Role Purpose

Own quarterly business delivery for assigned modern trade customers by driving execution excellence, building strong customer partnerships, and leading a high­ performing frontline team.

Key Responsibilities

• Own and deliver quarterly numbers and execution KPIs

• Translate Joint Business Plans into flawless on-ground execution

• Lead customer negotiations on assortment, visibility, and execution levers for your region

• Partner with Key Account Managers to land central agreements regionally

• Drive Market Makers portfolio through assisted selling network and regional negotiations

• Ensure best-in-class in-store execution across availability, sos, planograms, and promotions

• Lead, coach, and develop a team of 5-6  MTASes.

• Build a culture of ownership, accountability, and continuous improvement.

• Collaborate with Category, Account and Supply Chains to deliver on business goals

• Leverage market and customer insights to improve execution and growth

Standards of Leadership Alignment

• Consumer Love: Delivers superior shopper experience through consistent availability and visibility.

• Agility & Innovation: Responds quickly to execution gaps and market changes.

• Growth Mindset: Develops self and team capability through coaching and feedback.

• Accountability & Ownership: Takes end-to-end ownership of numbers and execution.

Critical Success Measures

• Consistent quarterly target delivery

• Quality of in-store execution. Consistent improvement in PSP

• Growth of Market Makers portfolio

• Strengthen customer partnerships

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