MKT Brand Lead Condiments

Job Title: MKT Brand Lead Condiments

WL: 1C

Location: Rome (Important that the person needs to be based in Rome)

Reports to: Condiments Leads Italy – Martina Grotto

Scope: Italy Nutrition Market

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INTRODUCTION

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity and pioneering flexibility. There’s no better time to join our team!

Nutrition EU is one of Unilever's largest business units, with a mission to be a ‘Force for Good in Food’. Europe is the birthplace of heritage brands like Knorr and is driving growth in Hellmann’s. It is home to the world’s largest Retail Alliances and Buying Groups, creating opportunities for strategic partnerships and competitive trading environments.

At the heart of this mission is Nutrition Italy, one of the top six markets within our Nutrition EU business unit. Our portfolio includes beloved brands like Calve, Knorr, Hellman’s and Maizena, each contributing to our rich heritage and commitment to quality.

Job Purpose:

Reporting directly to Category Lead, in this role you will be responsible for the strategic development and implementation of the local MKT strategy for Condiments, working closely with regional and local teams. You will independently plan and execute communication plans and innovation projects, leveraging consumer insights and market analysis to drive growth and brand activation.

Responsibilities:

• Lead Innovation and renovation projects
• Contribute to the launch of innovations and roll out global projects in local market (influencing and providing input to the regional team, leading business case, supporting the delivery of the full marketing mix)
• Lead 360 communication plan, working closely with BTL and ATL agencies
• Contribute to the development of local strategy and activation plan 
• Monitor sell-out performance of the category and propose corrective actions to deliver business growth
• Analyse market trends and research, consumer behaviours and competitors’ activity to identify opportunities and potential issues
• Lead e-commerce marketing activations on pure-player, omnichannel and g-now platforms, supporting e-commerce team to deliver business growth
• Ensure that all brands/projects expenditure is kept withing the assigned budget

The job will require the candidate to lead and work closely with cross functional international teams. Close interaction will take place with regional Marketing, Supply Chain, R&D, Trade Marketing teams as well as external agencies.

Key Requirements:

• Master’s degree in marketing or business administration (or equivalent)
• Excellent written and verbal communication skills in Italian and English
• Minimum 2 years of experience in Marketing
• Must have strong analytical skills and the ability to dive into brand's performance to develop a strong understanding
• Passionate about working in Marketing and being close to consumers, understanding their motives, drivers, barriers and needs
• Action-oriented person with strong bias for action. Proactive and accountable for their projects
• Can comfortably work independently to deliver campaigns and product launches on time and in full

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.