Shopper Marketing IH

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Join Our Ice Cream Team! 
Shopper Marketing Specialist IH
Work Level: WL1
Terms & Conditions: Full time

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

ABOUT ICE CREAM: Life Tastes Better With Ice Cream
Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products. 

JOB PURPOSE:
Increase shopper understanding across the organization and increase the awareness of the importance of brilliant in-store execution and shopper activation to deliver both Category & Brands jobs-to-be-done and Business targets.
Contribute for the step-up of in-store communication across EU&ANZ, ensuring that best practices are shared and rolled out in other markets at Pace, ensuring that brilliant in-store execution brand guidelines are integrated in the key IBP Brand documents. Supervise, co-ordinates above activities across channels/Countries to ensure category/brand strategy incorporated in trade activities.

In parallel play an important role in supporting the creation and activation of an IH CSP and CBD community in the new Ice Cream company that is connected, shares best practices, by leveraging both Digital Communities and F2F events.

KEY RESPONSIBILITIES:
o Responsible for the step-up of in-store communication, ensuring that best practices are shared and rolled out in other markets at Pace.
o Ensure coordination with the Retail Media team to maximize the impact in all on & offline shopper touchpoints.
o Responsible for the coordination with the marketing Teams, ensuring that brilliant in-store execution brand guidelines are integrated in the key IBP Brand documents.
o First point of contact to Marketing when an activation idea is being developed, responsible to validate activation idea can be efficiently amplified in store (building brands in store).
o Drive shopper insights into action across the BU.
o Create the Playbook on Perfect execution of the activity plan to support markets in the development of their local trade event plan, channel/shopper job to be done, budget need, promo guide, shopper activation plan.
o Support the creation of an IH Trade Marketing and Customer Development community that is connected, shares best practices, by leveraging both Digital Communities and F2F events.

WHAT YOU NEED TO SUCCEED: 
SKILLS: 
•    Shopper Marketing: The individual should have strong understanding of the different levers to pull when aiming to activate Shopper vs Consumer. Understands the existing ecosystem of Shopper touchpoints and how they can be maximized when well-articulated to increase the in-store impact and trigger impulse purchase.
•    Merchandising – Knows the tools to optimize our shelf presence in store and to increase relevance and attractiveness of the Frozen aisle.
•    Cross-departmental Collaboration – Understands the benefits of Shopper marketing and can translate and utilize capability to create value for our Brands and Customers.

EXPERIENCES & QUALIFICATIONS:    
•    Degree in Marketing, Trade Marketing or equivalent.
•    Experience in Shopper Marketing, Brand management or Trade Marketing  roles.
•    Demonstrated capability to work with large number of stakeholders across different Countries.

LEADERSHIP: 
•    You will play an important role in the Ice Cream in-store shopper impact and in the overall building of the IH CSP and CBD communities of the new Ice Cream Company.

o    PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
o    PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. Understands that servicing better and more efficiently our shopper is the ultimate goal of the role.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
Disclaimer 
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 
We take pleasure seriously. Join the Ice Cream team now!

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