Trade Marketing Manager - Rota Indireta

ABOUT HOME CARE

Unilever's Home Care business in Brazil is one of the most significant for the Home Care business group, with a market size of €1.6 billion. It also represents 75% of Home Care Latam’s turnover. In Brazil, the company holds a strong presence in categories such as fabric cleaning and fabric enhancers but faces challenges due to the presence of cheaper local brands and the need to adapt to economic changes like inflation and low purchasing power. To address these challenges, Unilever aims to lead the migration from powders to liquids, expand its footprint in Home & Hygiene categories, and continue driving portfolio transformation through innovation and superior product offerings. Indirect route accounts with almost 30% of Home Care turnover. And there is a huge opportunity to better distribute liquids, fabric enhancers and home and hygiene portfolios, leveraging from our powder capillarity. Therefore, excelling in this route is key to achieving strategic goals. This position is key, since it is responsible for designing the best RTM model to thrive in indirect route, as well as determining levers and best in class programs to deliver short term performance. 

JOB RESPONSIBILITIES

This position is responsible for balancing long term channel development and strategy, while defining trade marketing levers to deliver short term performance. Main attributions of this position:

• Reset our RTM strategy, to define the most efficient model/models, stepping up execution performance disproportionally

• Define digital transformation agendas to unlock more efficiency and performance

• Design best in class programs that leverage operational excellence and stakeholders’ performance (distributor, retailers, sales team)

• Manage interface with Compra Agora and use the platform to leverage digitalization and promotional efficiency

• Manage promotional calendars to deliver short term goals in terms of distribution and assortment

• Manage channel growth, market share, investment allocation and efficiency

• Translate CSP category strategy into actionable targets and investments to sales team, following up on the results

DOES THIS SOUND LIKE YOU?

Skills & Experience & Qualifications:

• Leadership and team management.

• Proactive, hands-on mentality to ensure things get done and holding self & others accountable.

• Proven experience in CSP and/or CBD teams.

• Proven experience in leading customer and channel initiatives.

• Strong background in NRM and trade promotion management.

• In-depth knowledge of the indirect route to market model

• Analytical and data-driven decision-making.

• Strong communication and stakeholder management.

Leadership

• You get energized by delivering fantastic results. You are an example to others – both for your results and your resilience. You are constantly looking for better ways to do things, engaging and collaborating with others along the way.

• As an individual, you are responsible for your own well-being and for delivering high-standard work. You should also focus on the Consumer and what they need. You have humility and keep your head up, looking around to interpret evidence and data intelligently, identifying problems and opportunities to improve things.

Critical Standards of Leadership

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an ownership mindset, using data and insights to make decisions.

• PERSONAL MASTERY: Sets high standards for oneself. Actively builds personal well-being and resilience.

• CONSUMER LOVE: Whatever your role, always seeks better ways to serve consumers. Invests time to understand consumer needs.

• PURPOSE & SERVICE: Has humility, understanding that leadership is about serving others, both within and outside Unilever.

• AGILITY: Explores the world around, continuously learning and developing skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and the continuous development of all employees, regardless of age, disability, gender, race, religion or belief, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

ADDITIONAL INFORMATION

Full time, local conditions apply.

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.