The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed companyby the end of 2025. We’re on a mission to create the ultimate snacking company.A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.Because we know, life tastes better with ice cream.
ABOUT THE MAGNUM ICE CREAM COMPANY:
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.
With 19.000 expert ice cream colleaguesand iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largestIce Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
JOB PURPOSE:
This position is responsible for driving the strategic growth of digital sales channels by developing and executing data-driven, customer-centric commerce strategies. This role combines deep expertise in omnichannel retail, digital platforms, and social commerce to optimize performance across various touchpoints. The person will lead cross-functional collaboration, manage stakeholder relationships, and foster a high-performing digital team culture focused on agility, innovation, and continuous learning. Through strong commercial acumen and analytical capabilities, the role ensures efficient budget utilization, impactful media performance, and seamless shopper journeys that contribute to overall business objectives.
KEY RESPONSIBILITIES:
Strategic & Commercial Acumen
Strong understanding of omnichannel retail, shopper behaviour, and digital sales funnels.
Digital Platform & Social Commerce Understanding
Familiarity with Digital e-commerce platforms:Omni , Delivery Platforms, Dark Stores, Pureplay and Social Commerce
Promo & Campaign Negotiation:Prepare promotion calendars and proposals based on platform insights and track the performance
Performance Tracking & Reporting: Monitor and report on including Sell-In, Sell-Out, Days of Inventory (DOI), Store Metrics, and other Dcommerce channel-specific KPIs.
Performance Media Monitoring: experienced in tracking KPIs Total Media Performance (Views, CTR, CVR, ROAS, ER) and Media Budget Optimization
Social Commerce Capabilities: Proven experience in driving sales through social commerce platforms (Tiktok) and understanding to drive Digital Demand Stream (Livestream, Affiliates, Short Video Content)
Leadership & Talent Development
Strong capability in coaching and developing digital talent.
Ability to foster a culture of agility, experimentation, and continuous learning.
Data-Driven Decision Making
Comfortable with conversion rate optimization (CRO), Value of Average, customer segmentation.
Stakeholder Management
Strong collaboration with internal teams (e.g: brand, sales team, trade marketing, finance) and external partners (e.g., marketplaces, agencies / 3rdparties' enablers).
QUALIFICATIONS:
Bachelor's degree from any major
Professional with minimum 4 yearsrelevant working experiences (Preferably from FMCG Industries)
Proven ability to develop and execute digital commerce strategies aligned with business goals.
Experience Track financial performance and monitor budget utilization to ensure cost efficiency
Deep knowledge of Digital Platform
Experience leading Digital Commerce
Skilled in using data and insights to drive commercial decisions and optimize digital journeys.
Ability to influence senior stakeholders and drive alignment across functions.
LEADERSHIP: The Ice Cream Way
We are looking for bold, driven individuals who thrive in a fast-paced, dynamic environment and share our approach to growth, collaboration, and innovation. Here’s what defines success in our organization:
Focus on Growth– Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it’s scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative.
Speed & Simplicity – Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision-making as the backbone to this, we drive agility and stay focused.
Winning with Fun – Collaborating, integrating seamlessly with a founder/owner mindset, keeping what’s best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business.
Bold Innovations – Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth.
Care & Challenge – Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaininga strong sense of support and camaraderie.
Expertise in our category – A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers.
If these qualities resonate with you, we’d love to connect and explore how you can be part of our team.
ADDITIONAL INFORMATION
As publicly announced, it is envisaged that Unilever will internally separate its Ice Cream business by July 2025, at which point this role will transfer to the new Ice Cream company. It is expected that the Ice Cream business will then separate from Unilever by the end of 2025. Any impact on terms and conditions of employment will be communicated in due course. This proposal is subject to consultation where legally required.
Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?
To apply, you must do so online. Please do not forget to upload your CV, latest EoY and a motivation letter to Nabila.Project-HR@unilever.com.If you have been informed that you are at risk of redundancy, please make sure to tick this box during your application. Please also attach your letter of redundancy to the application.
Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to apply for other positions.
Disclaimer
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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