Deo & Baby Content and PC Community Lead

Unilever is currently hiring for Deo & Baby Content and PC Community Leadbased inGrha Unilever, Tangerang, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are passionate incontent creation & love to connect with people & communitiesto drive brand equity & business growththen this role is just for you!

Main Responsibilities

​​​Content & MediaStrategy:

​Owns and builds Media and digital marketing strategy for Deo & Baby Category, prioritised with senior stakeholders, aligned with business goals and objectives. This includes overseeing campaigns across various digital channels, such as social media, search, display, video, and influencer marketing.

​Key inputs into the digital strategies per campaign/big bet, and enable the team to execute with excellent and seamless consumer experience including:

​Ensuring right plan & execution for TV, Digital, etc

​Audience & data segmentation according to the Brands Jobs to be done and audiences to reach or engage

​Manages team to deliver right Assets briefs to ad agencies

​Measure campaign metrics via appropriate tools for owned and earned media

​Data driven strategies:  Brands will have clear 1st party data acquisition targets, with a view to driving better use of 2nd and 3rd party data for mass personalisation of their activities. Aligned with data strategy, capture and leverage approaches for the market.

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​Establish Community Engagement, Social First Approach & KOL Strategy:

• ​Leading the initiatives of partnership with communities that relevant for Personal Care brands & products.

• ​Maintain good in-depth relationship with communities

• ​Develop KOL/Influencer strategy and activities for brands in Deo & Baby, working collaboratively with Brand Team and Global Team.

• ​Plan and implement strategies to recruit, retain and help KOLs to grow inside the community.

• ​Collaborate with internal and cross-functional teams to carry out campaigns through KOLs under management.​​

Candidate Criteria

Experience & Qualification

• ​​Ideally 7+ years of experience with superior knowledge in Media, Digital Marketing, social media and Community Engagement.

• ​Strong project management experience with the ability to handle multiple projects simultaneously.

• ​Excellent written and verbal communication skills.

• ​Experience managing relationships within a large, multinational, matrix organisation

• ​Experience working with marketing stakeholders/agencies.

• ​Creative mindset with the ability to think outside the box and develop innovative marketing strategies.

• ​Proficiency in social listening, data analytics tools and techniques to drive data-informed decisions.

• ​Experience in managing partnership with communities

• ​Experience in overseeing media executions, including planning and optimizing spend.

• ​Knowledge of digital content production and deployment processes.

• ​Are constantly updated on trends in Key Opinion Leaders (KOLs) and influencer marketing. Understand the evolving landscape of influencers and communities.

• ​Strong networking and relationship-building skills to connect with KOLs, influencers, and community members.

​Fully operational knowledge and experience of the following areas:

• ​​Martech and Adtech, digital platforms 

• ​Media metrics and full funnel considerations

• ​Data audiences, data analytics and tools across digital ecosystem​

Skill

• ​​​​An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)

• ​Strategy Builder

• ​Analytical

• ​Strong leadership skills with the ability to manage and inspire a team.

• ​Project management.

• ​Assertiveness.

• ​Agility & resilience – need to be able to manage own agenda, deliver through others, and operate in an agile environment.

• ​Capable of looking at the big picture but also getting into the execution details.​​​

Leadership

• You are an inclusive motivator of people. Your teamdelivers with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenges with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

• PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

• TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Additional Information

Please be aware if you are applying for this role, we require you to have working rights in the country where the role will based in. If successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded. Please speak to your Talent Partner if you have any questions.