Home Care Indonesia Social Media & Influencer Specialist

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.  

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

Consistent of the objective of Home Care to build a growing presence of digital and social first marketing, Home Care Indonesia is looking for a Social Media & Influencer Specialist who will be a part of forefront of business continuous effort to grow Digital & Social.  

Indonesia is 5th biggest market for Home Care Unilever, with relatively complex category landscape. This is a high visibility role within Unilever and offers plenty of scope for leadership skill development, marketing excellence and business exposures. This particular role encompasses aspects of social and digital, includingsocial media, influencer marketing, and consumer data.

This role will need excellent communicators, strong team players and enjoy working collaboratively with internal and external partners. Great skills in brand craftsmanship, having a sense of ownership and a good understanding of local marketing and digital are also key to this role. 

Main Responsibilities

• Executeinfluencers activities for brands in the respective business unit, working collaboratively with Brand team and Global team.  

• Implement strategies to recruit, retain and help KOLs to grow inside the community;

• Conduct day-to-day direct management with KOLs to support their needs related to content and community guidelines;

• Monitor creator growth and performance, and conduct analysis to generate operational insights for improvements;

• Design educational programs to help creators produce better-quality and better-engagement content;

• Collaborate with internal and cross-functional teams to carry out campaigns through KOLs under management;

• Monitor and engage with the social community across all social channels with an ‘always on’ mentality. 

• Develop and continue building strong relationships with influencers, ambassadors and the overall community. 

• Coordinate with Marketing teams to develop and execute effective strategies that foster community growth and loyalty.

• Maintain and develop communityand activations to help continuously drive authentic relationships

Candidate Criteria

Experience & Qualification

• A bachelor's degree in marketing, communications, public relations, or a related field. 

• Previous experience in influencer marketing, community management, or a related role. 

• Stay updated on trends in Key Opinion Leaders (KOLs) and influencer marketing. Understand the evolving landscape of influencers and communities.

• Organizational skills to manage multiple influencer campaigns and community initiatives simultaneously.

• A focus on achieving campaign goals and demonstrating a measurable impact on brand awareness, engagement, and sales.

• Ability to collaborate with cross-functional teams. 

Skill

• Proficiency in important social media management tools and analytics platforms.

• Relationship-building skills to connect with KOLs, influencers, and community members.

• An understanding of data analysis and the ability to measure the impact of influencer campaigns and community engagement.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results.Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves.Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers.Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.