Pond's Experience Specialist

Main Responsibilities

• Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results. 

• Lead the planning andCommerceexecution of in-store activations, events, and retail experiences,and promotoenhance theshopper’sjourney and drive sales. 

• Collaborate withPond’sContentLeadto integrateInfluencer Marketing, PR andPartnershipsthat supportbrand experiences,leveragingtheir reach and engagement to amplify events and generate content. 

• Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters. 

• Analyzethe performance ofBrandExperiences& Commerce, tracking key metrics such as attendance, engagement, social media buzz, and salesimpactto measure ROI and inform future strategies. 
  

Experience & Qualification

• Proven Experiential Marketing:Typically,3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach. 

• Track Record in Beauty (preferred):Experience within the beauty industry or with beauty brands is highlyadvantageous, understanding the target audience and trends. 

• Shopper JourneyOptimisation:Demonstratedsuccess inanalysingand improving customer experiences across multiple touchpoints (online store, social media, etc.). 

• Project Management Prowess:Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery. 

• Digital Marketing Exposure:Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences. 
  

Other

• Retail Experience:If the role has a physical retail element, experience with visual merchandising, store design, or in-store events is valuable. 

• Agency Background:Working at an experiential marketing agency can provide diverse experience across multiple brands and projects. 

• Data Analysis Skills:Comfort using data to track activation performance, measure ROI, and inform future strategies. 

Skill

Brand Strategy & Vision:

• Brand Understanding:Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers. 

• Strategic Alignment:Ability to align activations with overall brand goals and marketingobjectives, ensuring consistency in messaging and brand expression. 
  

Experiential Marketing Expertise:

• Creative Concept Development:Generating innovative and engaging brand experience concepts that align with brandobjectives, target audience, and budget. 

• Event Planning & Execution:Strongorganisationaland logistical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline (e.g., pop-up events,influencerpartnerships, interactive digital campaigns). 

• Online and Offline Experience:While the role requires a digital-first approach, proven success in designing and executing impactful brand activations in both online and offline environments 
  

Shopper Journey & Retail:

• Shopper Journey Mapping:Analyzingandoptimizingthe customer journey across all touchpoints (online store, social media, physical retail if applicable). This includesidentifyingpain points and opportunities to enhance the experience at each stage. 

• Retail Understanding: Knowledge of visual merchandising, store design principles, and in-store customer experience tactics. 
  

Project & Budget Management:

• Project Management:Strongorganizationalskills to manage multiple activations, budgets, timelines, and stakeholders (internal teams, agencies, vendors). 

• Budget Management:Experience managing budgets, negotiating with vendors, andoptimisingspending for maximum impact. 
  
  Digital Marketing Integration:Understanding ofdigital marketing channels and tactics to amplify brand experiences, drive online engagement, and track results. 

• Technical Proficiency:Familiarity with event management software, project management tools, and other relevant technologies, including those specific to beauty activations (e.g., AR/VR try-on experiences, shoppable social content, interactive video). 
  

Beauty Consumer & Trend Insight:

• Passion for Beauty:A demonstrable passion for thebeautylandscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field. 

• Beauty Consumer Insight:Deep understanding of beauty shoppers' motivations,behaviours, and preferences. This includes the ability to tailor experiences that resonate with the target audience and drive desired actions. 

• Trend Awareness:Keeping up with emerging technologies, experiential trends, and competitor activations in the beauty space to stay ahead of the curve andidentifynew opportunities. 
  

Creative & Analytical Skills:

• Visual & Sensory Storytelling:Strong aesthetic sense and understanding of how to create visually captivating experiences that appeal to the senses, which is particularly important in the beauty industry. 

• Data Analysis & Reporting:Ability to track and measure the impact of activations, using data tooptimisefuture experiences,demonstrateROI, and inform strategic decisions. 

• Teamwork & Collaboration:Ability to effectively collaborate with internal teams (e.g., marketing, sales, creative) and external partners (e.g., agencies, vendors) to deliver seamless brand experiences. 

• Communication & Presentation Skills:Excellent written and verbal communication skills to articulate ideas, present concepts, and inspire stakeholders. 

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. 

• As anindividualyou are the one responsible for your own wellbeing and deliveringhigh standardsof work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.