JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you want to
build, size and enable the implementation of the dCom channel strategy for Poland, then this role is just for you!
You will be responsible for in-year financial planning, channel tactics etc.
Moreover, you will lead key competitor analysis in the region. Additionally provide input into the S&OP process inc. forecasting and ensures focus on dCom strategy is delivering category and brand-level ambition & KPIs. Furthermore, lead TTS, pricing and promo harmonization across the Poland CBD team.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
- Manage Portfolio Mgt. across dCom modalities & key customers, developing Strategy and lead identification/execution of core assortment [i.e., core expansion, profitable bundles, gifting, etc] and future facing D4E design for dCom.
- Content that drives Conversion: build an unparalleled online shopping experience via best-in-class.
- End to End Management: drive dCom transformation end to end through new business system capabilities in partnership with Brand, CS&P, R&D and Supply Chain partners.
- Unlock demand generation through activating right content + traffic levers (and new ways into commerce) & campaign planning and execution, in partnership with Media, Digital and CS&P.
- Supports Retail Media and Country dCom CBD for dCom marketing requirements for all campaigns.
- Drive prioritization within key Customers and Categories, aligned to the BG Category Strategy.
- Development and OTIF delivery of Customer JBPs; supporting negotiations with CBD as needed.
- Lead the required transformation with support functions Supply, R&D, etc.) to unlock the full potential of dCom, and ensure optimal resourcing allocation to execute the BG Strategy in the BU.
KPI’s and Dimensions
- Market Share Improvement (Business Winning %)
- Share of Search Improvement (where capability available)
- ROMI improvement
- MSI Improvement
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
Overall, this role requires a successful candidate to not only meet the Category Strategy talent and skills, but master dCom complexities & challenges, and understand UL full end-to-end processes to be able to make the company change from the inside, to embrace dCom growth potential.
Skills
1. Innovative Thinking (Mastery Level)
2. Customer Relationships (Fluency Level)
3. Data Literacy (Fluency Level)
4. Commercial Strategy & Business Acumen (Fluency Level)
5. Channels (Mastery Level)
Digital Commerce Economic Models
Digital Commerce Fulfilment Models
Driving Visibility (Share of Search, eMerchandising)
Design for Channel
6. Digital Commerce (Mastery Level)
Understanding the dCom Landscape
Designing a Channel-Fit Portfolio
Developing Content that Converts
Creating and Capturing Demand
Enabling Brilliant Execution
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.
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