Senior Brand Manager Personal care

Unilever is currently looking for Senior Brand Manager Personal care.

Role reports to Marketing & Media Lead Personal Care Poland (Dove, Rexona, Axe, Dove Men+care).

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are business oriented senior marketeer looking for a position which will lead for extraordinary business impact, and you are ready for leading the new ways of working and operational model then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Co-creating and executing marketing strategy business

• Be the owner of media campaigns & agenda

• Delivering and managing full P&L

• Delivering market share winning plan

• Building penetration of Unilever brands

• Delivering plans to grow categories with trade partner’s respective teams – consumption growth, trade up

• Build Brand Strength across the marketing funnel and key attributes of brands

• Manage high complexity portfolio

• Own the Strategic Pricing for all brands & formats

• Deliver the best assets based on global productions (adaptation) for Polish consumer and shopper

• Deliver the best assets (local production) for Polish consumer and shopper

• Make sure that marketing activities address key consumer and shopper trends

• Keep up to date with trends in consumer & shopper behaviour and media consumption and solutions

• Co-create & improve media plans for higher impact of the communication

• Make sure our brands have best content to drive sales in ecom and omnichannel

• Work on the monthly Sales and Operational Planning

• Create the yearly Integrated Business Plan – P&L and activities

• Create & manage complex network of external partners to deliver the result in lean team (creative agencies, media agencies, R&D partners, CSP partners, Digital Media Commerce partners)

• Drive the change in ways of working and mindset across the Personal Care team and wider organization
  

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

Minimum requirements:

• 6 years of experience in marketing in FMCG company

• P&L management proficiency

• Proven track record of extraordinary business and marketing results

• Experience in delivering best class campaigns & assets: adaptations & local production

• Experience in managing high complexity portfolio

• Experience in managing cross-functional teams – internally & externally (Creative Agencies, Media Agency, PR Agency)

• English and Polish proficiency written and spoken

Skills

• Commercial acumen

• Category visioning

• Growth opportunity identification & segmentation

• Competitive category strategy

• Brand visioning & planning

• Brand performance analysis

• Digital commerce

• Creative judgment

• Communication assets development

• Evidence-based decision making

• Brand Guardianship

• Media strategy & planning

• Brand activity planning

• Communication effectiveness

• Net revenue management

• Retail execution

• Brand performance analysis

• Campaign measurement & optimization

• Category growth management
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  

We Offer You

• Learning environment and personal development.

• A friendly atmosphere and a positive work culture at Unilever (flex working).

• Work on the contract of employment, annual bonus.

• Attractive benefits package including private medical care, retirement package, life insurance, sport package, Unilever shop with discounts, psychological support, access to learning platform, unlimited access to Legimi, and much more:)

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.