Unilever International Europe Brand Manager

JOB TITLE: Unilever International Europe Brand Manager

LOCATION: Spain, Italy, Greece

UNILEVER INTERNATIONAL IS...

(drum rolls) …. Unilever’s White Space Arm!

As the ninth global cluster, we work across the world to fill white spaces for Unilever.

We treat the business as our own.

As intrapreneurs, we introduce Unilever’s brands into white space geographies like Korea, Pacific Islands, Mongolia, and spearhead launches of iconic household brands like Dove, Lifebuoy, Sunlight, Fair & Lovely, TRESemme into big markets like U.S, China, Europe and SEAA.

As Unilever’s growth engine, we establish global white space businesses in key channels such as Health & Beauty, Discounters, E-Commerce and alternate channels such as travel retail, marketing to institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora who crave for a taste of their familiar home brands.

Singapore is our global hub leading strategy, marketing thinking, seeding plans, and alignment with the global categories and supply chain. 

Game changing business

SPEED is the mantra for our resounding success. To serve the underserved, we embrace a founder’s mentality, explore unchartered territories, redesign end-to-end business models to establish successful businesses. We make a difference by working fast and smart, nurturing our tribe, winning together and living by five tenets:

1. We will be the fastest route-to-market globally;

2. We go where no (man, woman or distributor) has ever explored;

3. Impossible is an opinion, not a fact;

4. Speed is our currency;

5. When brands are built right, they can last a lifetime.

About Marketing in UI...

We build categories and brands like Vaseline and Simple globally across markets, media and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.

MAIN JOB PURPOSE

• As a Brand Manager, you will play a pivotal role in developing and executing targeted marketing initiatives to support the overall marketing strategy of the company. You will specialize in specific areas, such as digital marketing, content creation, event management or other related fields, depending on the organizational needs.

• You will also work on project management, leading the cross functional team to land innovation and renovation projects for several categories across Europe.

KEY RESPONSIBILITIES

Project Leadership: Develop and launch Nutrition projects for several categories across Europe, including concept creation, mix development and deploy of innovation and renovation projects in cooperation with the cross functional team (incl global, Supply chain, R&D, Finance).

Specialized Campaign Execution: Plan and execute targeted marketing campaigns based on the assigned specialization (e.g., digital marketing, content marketing, social media, influencers).

Content Creation: Develop and produce compelling content, including blog posts, articles, social media posts, and marketing collateral. Ensure content aligns with brand messaging and resonates with the target audience.

Digital Marketing: Monitor and analyze the performance of digital campaigns, providing insights for optimization.

Social Media Management: Create and curate engaging content for various social media platforms and stay current on social media trends.

Market Research:

• Conduct market research to identify trends, competitor activities, and opportunities

• Provide insights to inform marketing strategies and campaigns

Analytics and Reporting:

• Utilize analytics tools to measure and report on the performance of specialized marketing efforts

• Make data-driven recommendations for continuous improvement

YOU'LL WORK CLOSELY WITH...

• UI Marketing, Business Development, Supply Chain, R&D and Finance

• External customers

• Media agencies

YOU'LL TRAVEL...

• Bi-monthly to visit the Unilever International Colleagues or Customers.

TO BE A STAR, YOU ARE LIKELY TO...

• Be a strategic, highly adaptable and entrepreneurial person

• Have strong track record of consistency in market delivery

• Have excellent communication, negotiation and influencing skills with key stakeholders

• Have experience working and leading in cross-functional teams

• Have great project management skills

QUALIFICATIONS:

• Bachelor’s degree in marketing, Communications, or a related field

• Proven experience in a specialized marketing role

• Relevant experience in Nutrition

• Strong understanding of the specific area of specialization (e.g., digital marketing, content creation)

• Excellent communication and writing skills

• Proficiency in relevant tools and platforms related to the specialization

• Analytical mindset with the ability to interpret data and derive actionable insights

• Creative thinking and problem-solving skills.

• Fluent in English

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu "Eu como um todo" para o trabalho e isso inclui você! Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.